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Transcript of © 2008 IBM Corporation IBM Cognos Business Intelligence and Performance Management Yoav Joffe...
© 2008 IBM Corporation
IBM Cognos Business Intelligence and Performance Management
Yoav Joffe
Cognos Sales Specialist, IBM SWG Israel
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Optimizing Performance
■ Performance
■ Decision Making
■ Information
IBM Cognos: The Experts in Performance Management
Acquired by IBM in Feb 08
Global coverage
– 23,000 customers in 135 countries
– Strong channel network3,000 partners
Exclusive focus on BI and Performance Management - pioneered over 17 years ago
Cognos Vision:To deliver dramatic improvementsin business performance through software and solutions
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Business Optimization
New Initiatives Increasingly Focused on OptimizationOrganizations Striving for Competitive Advantage
Call CenterApplications
ERP & Financials
Supply ChainManagement
Faster Processing, Reduced Costs
CustomerProfitability
Competitive Advantage
Financial Risk Insight
Dynamic Demand Planning
Business Optimization Growth 2X Times Faster
than Business Automation
InformationAgenda
ApplicationAgenda
BusinessAutomation
$594B in 20085.1% CGR
$117B in 200811.1% CGR
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IBM with Cognos Addresses the Key Business Optimization Challenge – Unlocking the Value of Information
AIIM & Accenture Surveys, 2007
47% of users don’t have confidence in their information
42% of managers use wrong information
at least once a week
59% of managers miss
informationthey should have used
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Performance Management Answers three important questions that drive better performance
Why?
How are we doing?Financial Management
ExpenseRevenue
Asset Management
Performance
What should we be doing?
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Performance Management is Relevant Across the Enterprise
Finance
Operations
HumanResources
IT/Systems
CustomerService
Marketing
Sales
How are we doing?Scorecards and Dashboards
What should we be doing?Planning, Forecasting and Budgeting
Why?Reporting & Analytics
How are we doing?
Scorecard or dashboard shows On Time Shipments below plan
How are we doing?
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How are we doing?How are we doing?
Report shows production bottleneck due to Material Shortage
Why?
How are we doing?How are we doing? Why?
Demand Volume is reviewed and Plant Production Plan is adjusted to remove bottleneck
What should we be doing?
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How Answers are Often Found
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CMO
Why?
How are we doing?
What should we be doing?
INT
ER
NA
L DA
TA
EX
TE
RN
AL D
AT
A
MARKETING
Why?
How are we doing?
What should we be doing?
ERP
HR
RETAIL
AC NEILSON
TBS/DLB
CRM
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A System for Performance Management
Performance Platform
Universal Capabilities
Performance Solutions
Performance Platform
Universal Capabilities
Performance Solutions
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Performance PlatformPerformance Platform
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Performance Platform
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The Performance Platform
All data; accessible and optimized for use
Complete, consistent view of information in business terms
Enterprise-class deployment and management
Open Enterprise-class Platform: Provides IT cost-effective scale to meet growing user demands
Performance PlatformPerformance Platform
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Foundation for BI and Performance Management
Purpose-built Web Services-based SOA
– Easily adapts now and in the future
Performance PlatformPerformance Platform
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Universal Capabilities
Reporting and Analysis
Scorecards and Dashboards
Planning, Budgeting, Forecasting
Flexible access to information
– Web, Search, Mobile, Office
Universal Capabilities
Provide Business Users the Information They Need How, When and Where They Need It
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Broad Range of BI Capabilities
Reporting
Provides full breadth of report types
Delivers consistent information across all types of report output
Can be personalized and targeted
Enables collaboration across users, communities and with IT
Provides access via email, portal, MS-Office, search and mobile devices etc
Analysis
Provides guided exploration across multiple dimensions of information
Performs complex analysis and scenario modeling easily and quickly
Gets to the “why” behind trends to reveal symptoms and causes
Moves from summary level to detail levels of information effortlessly
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Broad Range of BI Capabilities
Dashboards
Provides at-a-glance, high impact views of complex information
Helps quick focus on issues that need attention and action
Are highly visual and intuitive
Combines information across disparate sources
Scorecards
Provides instant measurement relative to targets and benchmarks
Aligns decisions and tactics with strategic initiatives
Supports scorecarding methodologies
Ensures ownership and accountability
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At-a-glance view of operational and financial
performanceBUSINESSBUSINESSMANAGERMANAGER
FINANCIAL &FINANCIAL &BUSINESS ANALYSTBUSINESS ANALYST
Fast access to relevant information to make better
operational decisions
Free to explore and analyze data from multiple sources
Receive scheduled, personalized content
and subscribe to most relevant to their role
Information Needs Vary by User
CASUAL USERSCASUAL USERS
EXECUTIVEEXECUTIVE
CUSTOMER & CUSTOMER & PARTNERSPARTNERS
Secure access to information over the web with no training
© 2008 IBM Corporation
Cognos 8 Go! Mobile
Performance Solutions
Blueprints – Pre-built data, process and
policy models based onbest practices
Financial Consolidation– Close the books, consolidate results, report out with confidence
Analytic Applications
Education
Professional Services
Support
Partner Ecosystem
Universal Capabilities
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Performance Solutions
Accelerate Your Time To Success
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Performance Solutions
Universal Capabilities
Performance Platform
Applying the System to Financial Performance Management (FPM)
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Financial Analyticsand ReportingAnalyze and optimize performance
Enterprise PlanningPlan, forecast and control enterprise resources
Financial Consolidationand ScorecardingMonitor strategy and reportwith confidence
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© 2008 IBM Corporation
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Industry solutions based on proven practices that accelerate customer success
• Risk-adjusted profitability
• Branch Performance…
• Municipal Performance Management
• Program objective memorandum for defence…
PHARMA
• Sales and operational planning
• Trade promotion management
• Supply chain visibility…
• Store operations planning• Retail financial
workbench• Store development…
• Sample allocation• Clinical trial
forecasting…
BANKING
GOVERNMENTMANUFACTURING
RETAIL
• Operational excellence for underwriting & claims
• Product Performance….
INSURANCE
Start Anywhere and Get Value at Each Step
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Coordinated Decision Making
Driver-Based PlanningDepartmental BI Applications
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Performance Management is top of MindGartner: 2008 CIO Agenda
Gartner EXP “Gartner: Making the Difference - The 2008 CIO Agenda”, Mark P. McDonald Tina Nunno Dave Aron, January 2008
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Two journeys towards Performance Management success
How does Cognos fitwithin IBM?
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The IBM and Cognos Advantage: Performance Management with Information You Can Trust
Manage data and content over its lifetime and as part of processes
Better BusinessOutcomes
Customer & Product Profitability
Workforce Optimization
Dynamic Supply Chain Multi-
ChannelMarketing
Financial Risk Insight
Business Optimization
OtherInformationSources
Establish and maintain an accurate, trusted view of
information
Plan, understand and optimize business
performance
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“...Blend the Cognos portfolio with IBM's
data integration, data quality, data warehouse,
content management, text mining & other
offerings, & there's no more extensive information
management portfolio available, period…”
2008 Editor’s Choice AwardsIntelligent Enterprise Magazine
Leading Capabilities…
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Continued support for heterogeneous environments
– Data sources, applications
Focus on innovation not integration
Broadest and deepest Performance Management coverage and expertise
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© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.