© 2008 Artenom Consulting COMPANY BASICS Artenom was founded by a group of professionals who...
-
Upload
randolph-whitehead -
Category
Documents
-
view
212 -
download
0
Transcript of © 2008 Artenom Consulting COMPANY BASICS Artenom was founded by a group of professionals who...
© 2008 Artenom Consulting
COMPANY BASICS
Artenom was founded by a group of professionals who formerly worked at senior positions with at leading international PR agencies, Russian and international corporations. Artenom’s team includes four senior consultants, two assistants, up to ten outsourced specialists (programmer, designer, translators, etc) Artenom offers: - business consulting and customized market research- government relations- media relations and monitoring.
It also offers services such as production of information materials, editing/translation, event management, and speaker opportunities.
Specialist practices: - media and publishing- telecommunications and IT- tourism- construction and real estate.
Artenom Consulting offers consultancy and PR services mainly to foreign companies, which are either already working in Russia/CIS, or are planning to expand to the Russian or CIS markets.
© 2008 Artenom Consulting
CONSULTANTS' EXPERIENCE
TOURISM • 5-star hotel (Switzerland)• Real estate Company (Cyprus)• In-flight magazine (Russia)
KEY RUSSIAN PARTNERS
• Russian Union of Industrialists and Entrepreneurs • Russia‘s Communications Ministry• Moscow City Government• Moscow Sports Committee• American Chamber of Commerce in Russia• European Business Club in Russia
CORPORATE PR • Microsoft• Borland• Dow Corning• Nokia
• Diners Club• Nortel Networks• Aeroflot• Dell
© 2008 Artenom Consulting
NETWORK
• Long-standing partnerships
• Shared operational strategy
• Shared mission and vision
• Frequent cooperation East Side Consulting GMBH (Frankfurt)
IR Japan, Inc. (Tokyo)
Newell Public Relations (Hong Kong)
All Rivers Public Relations (Hong Kong)
Newell Public Relations (Beijing)
RPA & Communicate, Inc. (Manila)
© 2008 Artenom Consulting
OUR CLIENTS
• Companies entering new markets• Special project teams • Sales and marketing departments targeting
hard-to-reach or competitive target audiences• Multinationals working with local staff or
subcontractors to adhere to international standards
• Company spokespeople • Marketing or communications departments• Anyone doing business in a multicultural
environment
Profiting from an alternative
Our typical clients include:
© 2008 Artenom Consulting
INDUSTRY EXPERTISE
– Technical suppliers– Consumer companies– Broadcasters– Rights holders and distributors– Government ministries and
regulators– Publishers– Telecommunications
companies
– Understanding of Russian market and key players
– Close connections with specialists in general publications
– Excellent relationships with specialist trade publications
– Close contacts with professional associations
Consultants experienced with: Market Knowledge:
© 2008 Artenom Consulting
How we measure Why we measure
MEASUREMENT
• Set measurable objectives: opinion polls, sales leads, recognition
• Track all data sources– Salespeople– Media– Customers– Professional organizations– Exhibitions
• Response codes for all activities
• Less wastage• Better planning• Better ROI
© 2008 Artenom Consulting
SERVICES
Market Understanding
Planning and Strategy
Implementation
Event Management
Media and Editorial Services
Internal Communications
Cross-Cultural Consulting
© 2008 Artenom Consulting
SERVICES
Brand audit
Market surveys
Comprehensive, impartial report on local opinions about your business and your brandOne-off or ongoing reports about a specific market sector
Marketing / PR measurement
Investigation of the relative success of your existing marketing/PR activities
Regulatory review
Overview of individual countries' regulatory environments in specific sectors
Media monitoring
Press clippings and/or news summaries from mass media and trade media
Media audits Market research among news or trade journalists
Seek sponsorship opportunities
Ongoing review of opportunities and rates for exhibitions, professional associations, advertising
Market Understanding
© 2008 Artenom Consulting
SERVICES
Localized planning
Create regional marketing and PR plan as well as local marketing and PR plans for each market
Multilocal positioning
Create the most viable positioning for each target market, including competitive edge, brand values, etc.
Target market identification
Make recommendations on feasibility of individual target markets or sectors
Choice of marketing / PR tools
Select marketing / PR tools for individual markets or for Russia and former USSR region
Planning and
Strategy
© 2008 Artenom Consulting
SERVICES
Exhibition management
Turnkey service including choice of exhibition, design and production of booth, development of collateral and brochures, staffing of booth, etc.
Product launches
Venue booking, decoration, invitations, printing, logistics, transportation, speechwriting, press kit, etc.
Press conferences
Formal announcements, including logistical arrangements, media invitations, press kit, etc.
Technical seminars
Coordination of materials, development of invitation database, development of sales kit, logistics, etc.
Customer events Cocktails, corporate hospitality, branding parties, etc.
Premium sourcing
Source inexpensive, high-quality souvenirs direct from manufacturers
Implementation
Event Management
© 2008 Artenom Consulting
SERVICES
Advertising localization
Choice of media buy, translation of advertising, development of new localized creative for individual markets
Media releasesLocalize and distribute global releases on a local basis, or research, write and distribute releases locally
Media relationship building
Line up informal meetings and luncheons, hold regular briefing sessions for journalists and analysts
Media interviewsLine up interviews with local trade or news journalists, brief spokesperson, follow up with media
Brochures and collateral
Research, writing, translation, design, and printing of brochures, flyers, folders, and sales kits
Public speaking Speechwriting, arrangement of speaking opportunities, interpretation
Implementation
Media and Editorial Services
© 2008 Artenom Consulting
SERVICES
Customer service training
Training for call center personnel on Russian and international issues
NewslettersPrepare local content for global newsletters, or develop local customer newsletter in Russia; provide editorial and translation
Business partner / reseller workshops
Hold workshops on standards, new products, marketing, and PR for local business partners or resellers
Websites and intranets
Prepare local content for global website or intranet, or create local website or intranet for customers or resellers
Implementation
Internal Communications
© 2008 Artenom Consulting
SERVICES
Implementation
Cross-culturalConsulting
Standards training
Train suppliers and contractors to meet international standards and codes of practice
Pre-departure counseling
Work with international salespeople and executives to prepare for overseas postings
Post-arrival training
Cultural adaptation training and survival skills training
Cross-cultural media training
Train spokespeople to work with Russian-language media in target markets
© 2008 Artenom Consulting
HOW WE CAN COOPERATE
Act as local marketing and communications representativeResearch brand, create market strategy
Develop communications implementation plan
Roll out regional or local campaigns
Act as project manager for exhibition, road show, etc.
Carry out one-off projects
Implementation only
In-depth
Strategy + implementation