© 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl...

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© 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by: Jennifer Wahl Worldwide Channel Enablement STG ISV BSE

Transcript of © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl...

Page 1: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

ISV PRORAMS SPOTLIGHT PartnerWorld resources

Presented by: Jennifer Wahl Worldwide Channel Enablement

STG ISV BSE

Page 2: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Agenda

The objective of this webcast is to educate you about the vast resources available to help you develop solutions on IBM systems.

In this presentation, you’ll learn how to access those resources, and how they can help you realize your software vision.

We’ll cover the full spectrum of solution development resources. These include:

– Solution Roadmaps

– IBM Innovation Centers

– Virtual Loaner Program

– Virtual Innovation Center

– Sizing Guides

– PartnerWorld Industry Networks

– Techline

– Rapid Port Services

Page 3: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

PartnerWorld’s Solution Development Resources decrease time-to-revenue

IBM’s solution development resources provide valuable resources for the development, marketing and ongoing support of partner’s software solutions

These resources enable partners to get on the fast-track to faster development and shorter time-to-revenue

Many of these resources are provided at NO COST to IBM Business Partners, and cover the full spectrum of the solution development lifecycle

Page 4: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Streamlining the entire solution development life cycle

IBM PartnerWorld solution development resources help partners manage the complete solution development life cycle.

Page 5: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

How IBM enablement resources fit into the solution development lifecycle

Sizing GuidesPartnerWorld Industry Networks

High Touch: IBM Innovation CentersRemote: Virtual Loaner ProgramOnline: Virtual Innovation Center

Sizing GuidesTechline

Solution RoadmapsRapid Port ServicesSolution Roadmaps

Page 6: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Strategic Vision

Solution Roadmaps

Page 7: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Solution Roadmaps: a powerful tool

What are they?

Comprehensive guides that address executive, technical and marketing considerations surrounding porting an application to a new platform or integrating new functionality into an existing solution

Page 8: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Sparking ideas with Solution Roadmaps

Solution Roadmaps help partners to:

– Obtain new ideas and information

– Gather expert advice

– Better understand market trends or related information for more intelligent planning

– Quickly develop and execute a new solution development initiative

Page 9: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Solution Roadmaps are self-guided pathways

Solution Roadmaps are self-guided pathways that include featured projects like:

– Moving to Linux on POWER5™

– Enabling iSeries applications for Web services

– Porting various flavors of UNIX to AIX 5L™

– Migrating to new versions of operating systems

– Developing solutions by industry

Page 10: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

How to access Solution Roadmaps

Access Solution Roadmaps by:

– Task

– Technology

– Operating system or platform

Peruse the list of current roadmap topics at the PartnerWorld site: http://www.ibm.com/partnerworld/wps/pub/systems/technical/roadmaps

Page 11: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

High Touch: IBM Innovation CentersRemote: Virtual Loaner ProgramOnline: Virtual Innovation Center

Product Development

Page 12: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Mission

– “Assist Business Partners in developing skills and delivering solutions through education, briefings, and on-site and remote access to design, architect, scalability testing, porting and enablement services”

Objectives

– Increase IBM content within BP Solutions

– Provide BPs with easier access to IBM Technology

– Reduce BP development and porting costs

Focus

– Consulting, Porting and Testing

– Technical Skills Transfer

IBM Innovation Center – High Touch

Page 13: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

30+ centers worldwide

– Open 2006: Kuala Lumpur,

Barcelona

Secure porting labs

Expert technical assistance throughout development cycle

Latest hardware & software

Workshops and seminars

Software development tools

Onsite and remote access

Design, architect, education, porting and enablement services for IBM Business Partners Expand business opportunities

Lower development costsGet your products to market quickly

IBM Innovation Centers ibm.com/partnerworld/iic

Page 14: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Physical Locations

Americas (8)AustinChicagoDallasPittsburghSan MateoTorontoWalthamSao Paulo Paulo

Europe (19)AmsterdamBarcelonaBerlinBratislavaBudapestDüsseldorfFrankfurtHamburgHursleyIsraelLa GaudeMilanMoscowMunichParisPragueStockholmStuttgartWarsaw

Asia Pacific (6)BangaloreKuala LumpurSeoulShanghai SydneyTokyo

Staff

– Full Time IBM Technical Experts

Laboratories

– latest IBM Hardware and Software

– IBM and 3rd Party Tools

Classrooms

– Technical Workshops and Seminars

Access

– On-Site

– Remote Access via secure Virtual Private Network (VPN)

Page 15: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Information Management WebSphere Lotus Tivoli Rational SOA Software as a ServiceInformation Management WebSphere Lotus Tivoli Rational SOA Software as a Service

AIX 5L Linux OS/400 z/OS Windows LinuxAIX 5L Linux OS/400 z/OS Windows Linux

IBM System i™ IBM System p™ IBM System z™ xSeries IBM System Storage products OpenPower POS Cisco networking

IBM System i™ IBM System p™ IBM System z™ xSeries IBM System Storage products OpenPower POS Cisco networking

Competitive SoftwarePorting

Customer Workload Benchmarking

Porting to IBM Server Platforms

Post GA

Development Go-To-Market

IBM Innovation Center- Integration, Porting and Testing

Validation

Performance &Scalability Testing

Integration

Test

Proof of Concept

Prototyping

IBM Product Consulting

Design

Page 16: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

The IBM Innovation Centers conduct regular classroom-based and virtual hands-on training for Business Partners on the latest technologies: Web Services, Portal, WebSphere, Linux on POWER, service oriented architecture, open source, delivering software as a service, and more. ibm.com/partnerworld/iic/events.

No-charge workshops and technical seminars

Note: In addition, Web-based self-paced courses are available at the IBM Virtual Innovation Center

Fully Hands-On for WorkshopsTwo formats: traditional classroom and virtual

Effective Delivery

Dedicated Classroom with 24 Server class machines with access to Internet

State of the art infrastructure

Delivered by e-architects and brand experts from around the world

Skilled Presenters

Technical Seminars (1 day) to in-depth workshops (3-5 days)

Quality Education

Page 17: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Business Partners

Availability on IBMAccelerated Development

Shorter Time to Market

IncreasedBusiness

Opportunity via IBM

Grow ApplicationFunctionality

Go-ToMarket with

IBM

Lower CostsOf

Development

SuccessfullyRetain

Customer Base on IBM

IncreasedBusiness

Opportunity via IBM

IncreasedRevenue $$$

Education Consulting Porting & Enablement Support

OFFERINGS

BENEFITS STACK

Business Partner Benefits

Page 18: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

How to engage with the IBM Innovation Centers

Getting Started

– Go to the IBM Innovation Center Web site

ibm.com/partnerworld/iic

– Select your choice of on-site or remote service:

• Architectural integration consulting

• Porting and testing services

• Workshops and technical seminars

Results = Achievements

Page 19: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

The Virtual Loaner Program (VLP) - Remote Resources

The Virtual Loaner Program:

– VLP is an On-Demand self-service web-based, cross-platform, NO cost, worldwide, remote platform access offering targeted to SMB business partners delivered through PartnerWorld.

– VLP's user environment provides easy to use, on demand, secure, multi-tier, repeated use support for business partner development, functional test, and demo.

– Helps partners enjoy complete control while developing solutions

Page 20: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

VLP Usage Model Conceptually a "Virtual Loaner" System consists of:

– Multiple short login sessions as needed instead of month-long engagements– a user-friendly remote system that "remembers" the user’s state from session to session

• User returns days, weeks, or months later, can get same type of system, same environment, including all files and work in progress.

What can VLP be used for:– Development, Testing, Debug, Porting, Product Demonstration, Evaluation of IBM HW and

or SW (including some early program OS and SW), Limited Sizing (see how your product performs differently with varying amounts of CPU and RAM).

What VLP can NOT be used for:– BenchMarks, activities that require adding HW (other than CPU, RAM, DISK) or require

access to the HMC or other VLP infrastructure, commercial production use, resale of service, or any purpose for which user receives a fee, Internet distributed computing (seti@home, folding@home), running of internet servers such as game servers, peer-to-peer file sharing, denial of service attacks, sending unsolicited emails, cracking utilities, or any of the prohibited activities listed in the agreement rules attachment.

Page 21: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

VLP Usage Model (continued) Single Sign-On

– Users access system through web portal and VPN backbone– Users login and describe / select the desired system configuration

Selectable Access to Multiple Hardware & OS Configurations – Logical partition or system boots from stored system image– User can customize the system image, save and restore

Free access to IBM Software Access Catalog from AIX and Linux partitions – i5/OS middleware contained on /stage/middleware/i5OS directory

Full Access to User’s Own Data / Build Environment

– Secure access to User’s own filesystems or code repository through SSH or VPN– Also provide persistent storage in the hosted environment for long-term (project-term)

storage of User files and virtual server images– Systems are "scrubbed" of any User data before being returned to idle state

Dedicated (full root access, QSECOFR) Systems– Root access/QSECOFR = full admin control: change OS level, install software, etc...

Page 22: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

The Virtual Loaner Program Today System p POWER4 & POWER5 dedicated (root access) resources:

– AIX 5.1, AIX 5.2, AIX 5.3

– Linux:• Red Hat RHAS3 & RHEL3 & RHEL4• SuSe SLES8 & SLES9

System i POWER5 dedicated (root access/QSECOFR) resources:– i5/OS Hosted Linux (RHEL3 & 4, SLES9) and AIX5.3

– i5/OS v5r3, i5/OS v5r4

BladeCenter Intel Xeon and AMD Opteron dedicated (root access) blades running under VMWare virtualization:– Linux:

• Red Hat RHEL4• SuSe SLES9

See the VLP – “Creating and Managing a Reservation” document for step-by-step guide to creating and managing a reservation.

Page 23: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Current Offerings

Default Offering:

– Up to 5 active or future reservation groups booked in the reservation system at a time

– Up to 2 Dedicated (Root) Access LPARs per reservation group

– One or two CPU’s per LPar with a maximum of two Dedicated CPU’s total p5 and i5 CPUs are uncapped micro-CPUs

– 2GB RAM per CPU (or micro-CPU)

Platform User data OS disk space (Saveable)

pSeries Power4 AIX & Linux 10GB 36GB

pSeries Power5 AIX & Linux 10GB 20GB

iSeries Power5 AIX & Linux 10GB 20GB

iSeries Power5 i5OS 10GB 105GB

BladeCenter Intel Xeon and AMD Opteron Linux 10GB 20GB

NOTE: You have a 20GB total saved images limit. If the saved system image of the OS disk space uses more than 20GB, the image will not be saved.

Able to create perpetual reservations via Save&Restore, however, max default reservation duration is 2 calendar weeks

Page 24: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Middleware Offerings

AIX Dedicated Reservation Middleware offered:

– Free access to the full IBM Software Access Catalog of software images from VLP AIX partitions

– Some middleware contained on /stage/middleware directory

Linux Dedicated Reservation Middleware offered:

– Free access to the full IBM Software Access Catalog of software images from VLP Linux partitions

– Some middleware contained on /stage/middleware directory

i5/OS Dedicated Reservation Middleware offered:

– Middleware available at /stage/middleware/i5OS directory.

– See ‘How to’ page for complete comprehensive list available i5/OS software images and how to install them.

Page 25: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Security Considerations

Security is paramount for system with stored User data VLP provides a “commercially reasonable efforts” guarantee of secure

environment– IES-certified remote access environment

• Supplemented with firewalls

– Virtual Servers on private network behind firewall – no direct access / public IP address

– Access through Virtual Private Network / SSH gateway

• Protect User’s IP in transit

– Single-use passwords / credentials

• Users only have access when they have an active reservation

– Scrubbing of systems between Users – provisioning with “clean” OS

– Infrastructure systems monitoring

– Periodic vulnerability testing

Page 26: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Virtual Loaner Program User Benefits

Reduced Developer and Integrator costs, by providing high-function hardware access without the associated costs of on-site physical servers — floor space, power, cooling, network, sysadmin headcount, etc.

Access to a broad range of hardware systems, including larger and better-configured systems than most Developer and Integrators have available on-site.

Flexibility to work with multiple system configurations, operating systems (OSes), and OS levels, without requiring multiple physical servers.

Data security through use of current technologies such as VPN and AES encryption.

Quick and easy access, visit: http://www.ibm.com/servers/enable/site/vlp

Page 27: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

The Virtual Innovation Center – Online Access

Provides technical and sales resources that allow you to quickly access the support you need, so you can focus on your customers.

Education

Advanced Support

Nurturing

Online tech support

Page 28: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Skill Building Resources

Personalized

On-demand navigation

Interactive

Various skill-level competency

Powerful courses to enable you to build skills

Easy access to specific content for targeted

learning

Single session or revisit specific phases before

meeting with client

Page 29: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Resources for the Real World

Simulations

Job aids

Case studies

“Show Me” feature to watchan expert perform tasks

Aligned with workflowto increase productivity

Real-world simulations to help you address challenges in real time

Page 30: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Across the IBM Portfolio

On-line courseware and resources for technical & sales professionals!

Over 60 products and 650 courses…too many to list!!!

New SOA

curriculum launched

this Spring!

Express RuntimeSolution Builder ExpressSoftware as Service (SaaS)Service-Oriented Architecture

Cross brand / platform

iSeriesxSeriesPowerPC

Systems & Technology

Sametime 7.5Notes Domino/Express Workplace Collaboration ServicesWorkplace FormsWorkplace Services ExpressWebSphere Portal

LotusLotus

Identity Manager/ExpressMonitoring/ExpressOptimization SolutionsProvisioning SolutionsBusiness Service MgmtWorkload SchedulerSecurity SolutionsStorage Solutions

TivoliDB2 V9 Enterprise/ExpressDB2 UDB/ExpressDB2 Content Manager/ExpressDB2 CommonstoreDB2 Records ManagerIDS Informix WorkgroupInformix Dynamic ServerIBM Cloudscape

Information Mgmt

Application Developer Functional TesterPortfolio ManagerRequisiteProRational XDEClearQuestClearCase

Rational Application Server/ExpressWS Community EditionCommerce/ExpressWS ESBBus. Integration/ExpressMQ/ExpressPartner Gateway Express

WebSphere

Express RuntimeSolution Builder ExpressService-Oriented Architecture

Cross brand / platform

iSeriesxSeriesPowerPC

Systems & Technology

Sametime 7.5Notes Domino/Express Workplace Collaboration ServicesWorkplace FormsWorkplace Services ExpressWebSphere Portal

LotusLotus

Identity Manager/ExpressMonitoring/ExpressOptimization SolutionsProvisioning SolutionsBusiness Service MgmtWorkload SchedulerSecurity SolutionsStorage Solutions

TivoliDB2 V9 Enterprise/ExpressDB2 UDB/ExpressDB2 Content Manager/ExpressDB2 CommonstoreDB2 Records ManagerIDS Informix WorkgroupInformix Dynamic ServerIBM Cloudscape

Information Mgmt

Application Developer Functional TesterPortfolio ManagerRequisiteProRational XDEClearQuestClearCase

Rational Application Server/ExpressWS Community EditionCommerce/ExpressWS ESBBus. Integration/ExpressMQ/ExpressPartner Gateway Express

WebSphere

Page 31: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Online tools like FAQs, How Do I?, Tips Tricks, and Traps

Fast answers 24/7 via live chat in English and in local time zones in 8 languages.

Mail tech support

Porting and migration assistance

Support You Need, When You Need It

Access subject matter expertise and guidance…on demand

Answers to specific questions. Quick or Complex. Research is provided where needed.

Page 32: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Access to Deeper Assistance

Architect consultations One-on-one consultations with IBM architects to design a solution to meet your customers needs.

Porting and Testing labs (IBM Innovation Centers) Complex porting and testing services, proofs of concept, implementation assistance & more.

VPN access to IBM Hardware & Middleware (VLP program) Get remote access to IBM Hardware & Middleware to develop and test solutions

Page 33: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Guidance to bring it all together

Resources to guide you through a project

Introducing your personal IBM support guide – the PRM

Industry enablement guides

Skills roadmaps to help select courses and monitor and evaluate progress

Certification preparation courses

PartnerWorld Government

Industry Network

Government Blueprint Enablement Guide

Draft Copy

VIC Partner Resource Managers

Page 34: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

How to access the Virtual Innovation Center

Delivering the right resource, right level, right time

Available…all members of PartnerWorld can access these resources 24/7 by logging in with their IBM id at www.ibm.com/partnerworld/vic

– Educate… powerful set of virtual tools and resources on demand

– Enable… technical support available to quickly answer your questions from the simple to the most complex

– Guidance… online tools and dedicated support personnel to help you plan and complete projects and to Advance in PartnerWorld

– Access… to more advanced support for architectural consultations, complex porting, testing and more

Page 35: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Sizing GuidesPartnerWorld Industry Networks

Go-to-Market

Page 36: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Sizing Guides help maximize sales opportunities

Sizing Guides:

Help sales people and customers identify the hardware requirements needed to achieve solution results

Provide point and click access to software solution specific hardware requirements

Help Business Partners maximize sales of their solutions on IBM systems

Ensure solutions that perform optimally

Help make the best use of an Business Partner’s time and their customer’s resources

Page 37: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Sizing Guides offer flexibility and complete user control

Flexibility to host — or not

Flexibility to open access— or not

Flexibility for the Business Partner to create their own

Page 38: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

What you need to know about the Sizing Guide Toolkit

How it works:

–Download the kit

–Create a sizing model

–Develop Sizing Guides at your workstation

Page 39: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Points to keep in mind regarding the program

Our sizing guide program is NOT limited to a single environment, single application, single partition, single time-frame or single system.

It DOES consider virtualization including Dynamic LPAR overhead, virtual I/O and resource allocation and reallocation and processor on demand.

Its interfaces to other tools allowing automated input of current usage data and passing recommendations to order entry and build systems including LPAR setup.

Page 40: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

There are a variety of ways to access Sizing Guides

Sizing Guide landing page

http://ibm.com/servers/sizing/home

Sizing Guides are searchable by customers and partners at the IBM Web site http://ibm.com/servers/sizing

Sizing Guides are created by downloading the Sizing Guide Toolkit http://ibm.com/servers/sizing/home

Sizing Guides are hosted by IBM and ISV sites

WORKSHOP ANNOUNCEMENT

San Mateo, CA: 2/6-2/7

Toronto, CANADA: 2/13-2/14

Page 41: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

PartnerWorld Industry Networks

Working with you to:

Lower your customer acquisition costs

Increase the effectiveness of your marketing

Extend your scope - reach new customers & markets

Close business more quickly!

Page 42: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Generating Leads and Closing Deals Worldwide with PartnerWorld Industry Networks

10,000+ ISV firms in 160 countries participating– 140%+ YTY increase in AP– 30%+ YTY increase in EMEA

3,400+ enabled and selling solutions on both IBM hardware and middleware

1,000+ Business Partners using co-marketing & sales coverage resources – up 126% YTY

46,000+ leads generated by co-marketing & sales initiatives YTD

600+ joint customer wins published –Doubled since 2005

Page 43: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Complete inventory of marketing tools

Resources to help you easily build effective marketing campaigns

Print Ads

Online Ads

Directories

Lists D’vlmpt

Collateral

Direct mail

Telemarketing

Telenurturing

Page 44: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Planning with you

*IBM Marketing Specialist, providing 1-1 guidance to help you achieve YOUR goals

EVALUATEFollow-up evaluation for continuous improvement

*Available to all PWIN Advanced partners w/out other coverage

UNDERSTANDIndustry Network benefits and IBM customer marketing strategy and

plans

IDENTIFY RESOURCESIdentify the right resources & tools

to help you achieve your goals

PLAN & DESIGNHelp with constructing a campaign

and individual tactical support

Page 45: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Building awareness

Why work with us:

Save you money & time

Leverage IBM customer marketing

Flexibility to deliver your message

Global scope

Effective resources to generate name recognition and customer interest

Print Advertising

Online Resources

Page 46: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Getting your message out

Hundreds of joint advertisements reaching millions of customers

Page 47: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Generating leads

Comprehensive marketing portfolio to help you create opportunities

Why work with us:

Save you money & time

Access to IBM contact lists

Integrate with IBM customer marketing

Personal guidance on integrated marketing

0

400

800

1200

1600

Co-marketing Leads

Industry Network co-marketing has generated almost 1,600 leads with

our partners

Information Management, Company

Page 48: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Closing business

Sales Connections connects you to IBM sales resources to win business together

“We had access to an IBM sales team who coached us on how to speed the buying process and helped us navigate the client to identify the decision-makers to get the transaction completed.“- Bill Bush, Actuate, IBM Global Alliance Manager

Why work with us:

Identify the right IBM resource to help close your deal

Establishes meaningful connection with IBM sales team

Connects you with IBM partners

Documents your activity with IBM

January February March April May June

Sales Connection PipelineOver $350 million in deals being

jointly worked

Page 49: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Call to action: Participate in the Industry Networks

ibm.com/partnerworld/industrynetworks

Follow this link to participate in the Industry Networks

Page 50: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Techline

Customer Support

Page 51: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Speed the sales and support process with Techline

Techline provides comprehensive technical pre-sales support on IBM hardware and software products

Benefits from using Techline

– Workload reduction for sales

– Reliable written answers

– Direct and fast access to experts in the worldwide technical support community

– Speedy responsiveness to customer needs or queries

– More customer face-time/talk-time.

Page 52: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Techline provides complete support for specific customer solutions

Solution design

IBM server sizing for IBM software (DB2, WebSphere, Domino) and for selected software vendors

Configuration, validation and assistance

Technical product information including:

– Interoperability and compatibility

– Versions and release positioning

– Performance / benchmark information

Education sources

Solution assurance information

Assistance in competitive situations

Page 53: © 2007 IBM Corporation ISV PRORAMS SPOTLIGHT PartnerWorld resources Presented by:Jennifer Wahl Worldwide Channel Enablement STG ISV BSE.

© 2007 IBM Corporation

Techline supports the full range of IBM solutions

IBM Systems– System Z, z/OS, z/VM, VSE– System i, i5, i5/OS

IBM Systems Storage

Printing

Personal Computing – desktops, laptops and ThinkVantage

IBM Software– WebSphere– DB2– Tivoli

Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) Server Sizing.

– System p, p5, AIX– System x, IntelliStation

– Lotus– Linux® on all platforms

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© 2007 IBM Corporation

How to tap into Techline

For India & ASEAN: the techline requests should be sent to [email protected]

For ANZ: the techline requests (depending on products) should be sent to

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

For China: the techline requests should be sent to [email protected]

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© 2007 IBM Corporation

Rapid Port Services

Enhancement / Redevelopment

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© 2007 IBM Corporation

A Quick Glance at Rapid Port

Rapid Port Mission: To help port and enable commercially available applications and products to IBM System and IBM System Storage platforms in response to significant and qualified IBM System and IBM System Storage sales opportunities.

Rapid Port services are only appropriate for qualified sales opportunities—when a Siebel® sales opportunity needs an application ported to close the sale.

When a sale is in Sales Cycle 3 or greater, Rapid Port services can help win the sale.

The vast majority of the customers utilizing Rapid Port services are enterprise level.

The value of the hardware deal is typically $200,000-$250,000 and above.

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© 2007 IBM Corporation

Assistance Provided for:

AIX, i5/OS, AS400, Linux on POWER applications and products, Linux distribution issues, Linux for System z, and Linux for System z9.

Linkages are also provided to enablement resources available for IBM System x platform, IBM System Storage, and customized application porting and migration services.

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© 2007 IBM Corporation

Ensuring effective problem resolution with Rapid Port services

Rapid Port services enable partners to:

Effectively get the suitable application of choice on the platform required

Obtain services at no charge

Gain timely access to the latest IBM technology

Acquire top rate assistance from IBM experts both face-to-face and remotely

Ensure faster problem resolution

Improve competitive advantage

Expand sales opportunities

Gain credibility with customers

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© 2007 IBM Corporation

Access Rapid Port

Contact your IBM sales rep today for more information, or visit us online

– https://www.ibm.com/partnerworld/mem/support/trs_develop_rapidport.html

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© 2007 IBM Corporation

In summary

Powerful tools and resources designed to not only help you succeed, but to make your selling efforts easier

– Sizing Guides

– PartnerWorld Industry Networks

– Techline

– Rapid Port Services

– Solution Roadmaps

– IBM Innovation Centers

– Virtual Loaner Program

– Virtual Innovation Center

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© 2007 IBM Corporation

Additional Resources Follow this link for more information: http://

ibm.com/partnerworld/systems/solutions/tools

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© 2007 IBM Corporation

Additional Resources

Solution Roadmaps

http://www.ibm.com/partnerworld/wps/pub/systems/technical/roadmaps

IBM Innovation Centers

http://www.developer.ibm.com/spc/spcabout.html

Virtual Loaner Program

http://www.ibm.com/partnerworld/wps/pub/systems/vlp

Virtual Innovation Center

http://ibm.com/partnerworld/vic

Sizing Guideshttp://ibm.com/servers/sizing/home

PartnerWorld for Industry Networkshttp://www.ibm.com/partnerworld/industrynetworks

Techlinehttp://www.ibm.com/partnerworld/Techline

Rapid Port Serviceshttps://www.ibm.com/partnerworld/mem/support/trs_develop_rapidport.html

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© 2007 IBM Corporation

Thank you…

Presented by: Jennifer Wahl Worldwide Channel Enablement [email protected]

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© 2007 IBM Corporation

Copyright IBM Corporation 2007. All Rights Reserved.

This presentation is intended to assist IBM Sales reps and their business partners in understanding IBM marketing and sales tactics, business partner support resources, and our direction during 2007.

This presentation can be used in sales situations except individual charts labeled VENDOR CONFIDENTIAL or IBM CONFIDENTIAL, in which case they should be considered confidential under the practices in place in your firm and under any existing agreements with IBM regarding disclosure of confidential information.

For questions or to request permission for any other use of the information or distribution of the presentation, please contact any member of the IBM sales team, or use the “contact me” link from the website.