Go further with a team you trust © 2007 IBM Corporation

ISV & Developer Relations (IDR)Global Technology Unit (GTU)

The GTU Touch – Adding Value to the Israeli Partner

IBM Partnership Roadmap - June 19th, 2007

Dana Levinson-Gerbi, GTU Marketing Manager

© 2007 IBM Corporation2

ISV & Developer Relations (IDR) Global Technology Unit (GTU)

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Events of All Kinds (Exhibitions, Trade Shows, Conferences, Forums…)

Events in which the GTU Participates:

International events initiated by IBM WW (PW)

Local events initiated by IBM IL (IBM IL Annual Event)

International and local industry events in which IBM participates

(*International: ITU, 3GSM-Telco, RSA-Security, Acord Loma-

Insurance *Local: SW 07)

International events of partners (Comverse UF)

© 2007 IBM Corporation3

ISV & Developer Relations (IDR) Global Technology Unit (GTU)

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ITU World 2006

© 2007 IBM Corporation4

ISV & Developer Relations (IDR) Global Technology Unit (GTU)

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PartnerWorld 2007

Over 40 ISVsAbout 250 Meetings

© 2007 IBM Corporation5

ISV & Developer Relations (IDR) Global Technology Unit (GTU)

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Events initiated by the GTU:

Technical events led by technical experts (developerWorks Briefings, IBM Innovation Center Workshops, Cinema-Tech events)

Business and marketing events (The annual event for the Israeli VC community, IBM’s resources workshops)

These events are free of charge

© 2007 IBM Corporation6

ISV & Developer Relations (IDR) Global Technology Unit (GTU)

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GTU Solutions Catalogue

Eligible: All the GTU Partners

Online Public Domain

Sorted by: Industry, Technology, A-Z

Dynamic and Flexible

User Friendly

Watch the GTU Solutions Catalogue: ibm.com/il/gtu

© 2007 IBM Corporation7

ISV & Developer Relations (IDR) Global Technology Unit (GTU)

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GTU Newsletter – Telling Your Story within IBM

Content: Agreements, Wins, Announcements…

IBM Confidential: Internal Distribution Only

Distributed to Senior IBMers

On a Quarterly Basis

© 2007 IBM Corporation8

ISV & Developer Relations (IDR) Global Technology Unit (GTU)

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Support and Promotion of IDR BenefitsFor Example: Client Events Package (Hosted Customer Meeting)

Distribution Based on IBM Israel DB

Registration through IBM (Call Center, GTU Website)

Graphic Design Assistance

Publication at the GTU and IBM Israel Websites

Computerized Registration Services

Participant Bags including the partner’s collaterals

IBM Speaker

© 2007 IBM Corporation9

ISV & Developer Relations (IDR) Global Technology Unit (GTU)

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IBM-Eurekify:

Compliance and Regulations (June 10th, 2007)

(“Client Events Package” Benefit)

90 Attendees

© 2007 IBM Corporation10

ISV & Developer Relations (IDR) Global Technology Unit (GTU)

Go further with a team you trust