© 2007 IBM Corporation IBM Energy&Enviroment IBM: Global Experience to Lithuania, Vilnius 23 April...

© 2007 IBM Corporation

IBM Energy&Enviroment

IBM: Global Experience to Lithuania, Vilnius 23 April 2008IBM: Global Experience to Lithuania, Vilnius 23 April 2008

Tim Mondorf, IBM

Green IT – why and how?

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IBM

IBM: Global Experience to Lithuania, Vilnius 23 April 2008 © 2008 IBM Corporation

Green IT

Why is it important – and is it really something new?

What does it mean in the datacentre?

What does it mean to society and to the company?

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Why is Green IT important?

From the Energy Strategy of the Lithuanian Government:

The amount of energy needed to produce one Litas of national income has been cut in half by Lithuanian society since 1990

Still needs to improve by 50 per cent to meet EU levels

Needs to keep improving in the future – in Lithuania and in any other country in the world

We need to ’get more out of less’

Only innovation and IT can do this

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What does Green IT mean in the datacentre?

Data centres in the US account for 1,5 per cent of total energy consumption

Doubled from 2000 to 2006 and still growing

If we are to solve the ’Data Centre Energy Crisis’ we need to take future growth into the equation

Static measures will have a limited effect

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The Big Green-project

Objectives :

Average reduction of data centre energy consumption by 40%

Double transaction capacity over the following 3 years while keeping energy consumption constant

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An example...

Year 0 Year 1 Year 3

Number of clients in the bank

100 100 200

KWH in data centre

100 60 60

A bank has 100 clients and consumes 100 kwh in its data centre. IBM carries outA Big Green project for the Bank in year 1.

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IBM


IBM has achieved the following results

Case Reduction in energy consumption

Storage platform, large client 80%

150 servers consolidated on 8 8 servers

88%

300 servers consolidated on 15 servere

82%

30 Intel-servers on IBM Bladecentre(Medium-sized client, certified by DONG Energy)

48%

The above results are part of a Nordic Data Centre Strategy for IBM and IBM’s clients

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Is Green IT really something new?

IBM constructs new datacentre for a client in Switzerland

Even after energy savings, the datacentre still sends out 2.800 mwh of wasted heat

Enough to heat 80 family homes or.....a swimming pool

And by the way: we can cut back datacentre energy consumption to the year 2000-levels if we make the right strategic choices – that’s new as well

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IDG/Computerworld’s Top-12 for Green IT-suppliers (February 2008)

1. IBM 2. British Telecom3. Qualcomm Inc. 4. Aplicor Inc.5. Fujitsu America Inc. 6. Microsoft Corp. 7. Hewlett-Packard Co. 8. Network Appliance Inc. 9. Other World Computing 10. Verizon Wireless 11. Computer Sciences Corp. 12. Sun Microsystems Inc.

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What does green IT mean to society as a whole?

Society has to spend energy more efficiently

Consumers

Energy companies

Private business

IT can help in many respects

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IBM Danmark


IT at the heart of a greener City

Source: www.stockholmsforsoket.se

IBM solution for smart toll in Stockholm

25 per cent reduction in inbound traffic

12 per cent reduction in CO2-emissions

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Intelligent energy for consumers and business

Optimize consumption and production of energy

Provide consumers with real time information on price and environmental profile

Enhance integration of renewable energy

IBM innovation project with DONG Energy

You forgot to turn off the heat – press 1 and I will turn off myself

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Demand is expected to exceed capacity – we need to ensure security of supply

Source: Fortum Annual Report 2006

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The Intelligent Utility Network is a way of using IT to getting more economic activity out of the amount of energy consumed

Operate production and consumption of energy as one system using IT

Reduce loss of energy

Make it easier to connect markets e.g. Poland and Lithuania

Give consumers more choice and allow them to react to pricing signals

ConsumptionDistributionGeneration

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Giving consumers the choice

IBM experiment allowed consumers to define consumption profile and respond to changes in the spot price of electricity

Average saving for the consumer 10%

Benefit for energy companies was reduction of peak loads = reduction of dependence of imported energy

I want 20 degrees in my living

room when the

electricity is cheap and 18

degrees when

electricity is

expensive

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What does Green IT mean to the company?

Strategy

Customerand product

Supplychain

People

IT Property Information

The climate challenge is also a business challenge – we need to keep improving energy efficiency

’Green IT-solutions’ must support the business strategy – otherwise they will have little effect

Identify the right ’green solutions’ and achieve large business gains

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’The workplace of tomorrow’

e-maile-mail

FaxFax

Conference planningConference planning

Unified Communicationsand Collaboration

Unified Communicationsand Collaboration

UnifiedMessaging

UnifiedMessaging

Video telephonyVideo telephony

MobilInstantMessaging

MobilInstantMessagingAttachmentsAttachments

VoicemailVoicemail

CalendarCalendar

Audio, Web and Video ConferencingAudio, Web and Video Conferencing

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A car manufacturer had the following strategic dilemma:

’We want extensive retail coverage = a large number of sales outlets’

’We want a large variety of models and a wide choice of extra equipment’

A large number of sales outles * many different models = large investment in demo models = extensive logistical challenge = increase time-to-market

IBM and Cisco developed an IP-TV showroom for the sales outlets

– Real-life AND virtual test-run

– Choice of extra equipment, color etc

– Reduced investment in demo models

– Cut back logistic and transports

– Shortened time-to-market

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Intelligent Supply chain-solutions can create better decision making for the business and the environment

’Is it possible to reduce the CO2-foot print from transport without increasing cost and transport time?’

Manage trucks, containers and workforce in real time through intelligent devices

Reduce the total mileage through greater efficiency

What is the least CO2-

emitting path from factory to

client?

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What does Green IT mean to you?

Strategy

Customerand product

Supplychain

People

IT Property Information

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IBM


?

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IBM Energy&Environment


Contact Information

Tim Mondorf Nordic Business Development Executive, Energy&Environment IBM Nymøllevej 91 DK-2800 Lyngby +45 25 60 38 49 [email protected]

© 2007 IBM Corporation IBM Energy&Enviroment IBM: Global Experience to Lithuania, Vilnius 23 April...

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