© 2005 IBM Corporation IBM Business-Centric SOA Event SOA on your terms and our expertise...

© 2005 IBM Corporation

IBM Business-Centric SOA Event

SOA on your terms and our expertise

Operational Efficiency Achieved through People and SOA

Martin SmithPortal & Workplace ManagerIBM Software

2 SOA on your terms and our expertise


On the Minds of Top Executives Worldwide

Source: IBM Corporation - July 2005 (Over 1400 Survey’s Worldwide)

CIO Challenges

Aligning IT & business goals to grow revenue & contain costs

Building responsiveness and agility into the organization through IT

How can IT help enable people & teams be more effective?

Key Focus:Revenue Growth, Profitability, Asset Utilization with Cost Containment

Key Challenges:Process Efficiency, Meeting Customer Expectations, Employee Productivity, Security & Privacy



Business Challenge: Respond to changes from consumer taste to supplier logisticCapability used: WebSphere Portal, WebSphere Application Server, MQ Workflow, DB2

Created reusable software services to focus on higher value business logic Enabled collaboration

with service-based WebSphere Portal

Web Services based infrastructure reduce nearly 50% application deployment and 30% operations cost

Completed services-based integration

DaimlerChrysler: People Entry Point to SOA

Actions Taken:Actions Taken:



People Are the Fuel of Innovation

Explosive Connections

– 1 Billion Internet Users

Employees are the main source of organizational innovation1 and differentiation

Channel Partners and Customers factor prominently in innovation1

A Flexible and Responsive Environment for People to come together

to drive Innovation, Productivity and Results is a Top Business Imperative

1) IBM Institute for Business Value, CEO Study 2006



Different Communities Have Distinct Needs & Challenges

Corporate Executives

Revenue growth with cost containment

Enhance shareholder value

Stay ahead of the competition

Drive organic growth by leveraging organization’s unique human capital

IT

Manage increasingly complex IT environment

Balance demands, costs, and priorities

Align investments to business imperatives

Secure infrastructure

End Users

Focus on top-priority work

Accelerate responsiveness

Connect with communities

Integrate your work

Be productive in all situations

Application Developers

Leverage existing skills

Protect existing application investments

Rapidly respond to demands



Value to IT and Line of Business

Flexibility & Responsiveness

Innovation

Open Application Development

Rapid Time to Benefit

Better Decision Making

Operational Efficiency



From Architecture to Action

Bank

Shared Service

Customer

Bank 2 – “Supplier”

Outsourced

Case Study: Payments Processing

Architecture provides foundation for creating Workplaces

SOA Defines the Architecture for an On-Demand Business

Workplaces provide secure and managed interaction between people and people, process, and information - driving

Innovation Operational efficiency Organizational productivity

and helping deliver results



Dynamically Delivered WorkplacesBased on Choice, Openness, Flexibility

Customers

Partners / Suppliers

EmployeesBrowser

Mobile Clients

Rich Clients

Composite application or view, that securely assembles and

delivers services in the form of portlets in the context of a

business process

Natural, Intuitive, Adaptive User Experience

role-based

in context

process-

driven



“Through 2007, an enterprise portal will be the first major application of SOA concepts for more than 50 percent of

enterprises (0.6 probability).”

Analytical source: Gene Phifer, Gartner Research; Publication Date: 12 October 2005/ID Number: G00132930 Gartner 10/12/05

Enterprise Portals Represent a Compelling First SOA Project



User

Sales Force Automation System

Department RepositoryHR Policies andProcedures

ERP System

Sales Pipeline HR Order Mgmt.

The Usability ChallengeApplications and information are delivered in silos

Marketing

?

Security Security Security Security

User1password

U_person1pikj76yhd

L09827#$^&%*@

User_personamypuppy



Sales Force Automation System

Department RepositoryHR Policies andProcedures

ERP System

Sales Pipeline HumanResources

OrderManagement

The Answer to the Problem An environment that adapts to the needs of each user, in their role

Marketing

?

User

Common Security

Role-based, Single Sign-On

DashboardsComposite Applications



Composite Applications within a Portal Framework Portal page create an assembly (composition) of the individual

interfaces to a number of services

According to the users identity and role

Creating a “place” to perform a particular business function



Portal Provides Rich Diversity in Process Interaction

Portlet to Portlet Interaction

Process Orchestrating within PortalForm Driven Workflows

Ad-Hoc Person to Person Exception Handling and Problem Resolution

Dynamically Presented Based on Role & Security

Dynamically Presented Based on Role & Security



Interface Provides Process Interaction Delivers rich composite applications with orchestrated workflow

Task 2

Task 4

Task 3

Task 6

Task 5Send

Invoice

Web Service

Task 1

Process Instance

Loan Service Order

Customer

Loan Service Agent

Offering Accept

Underwriter

Pay

ProvideService

Design

Process Team



1

2

3

4

Summary

SOA Defines the Architecture for an On-Demand Business

Workplaces provide secure & managed interaction between people & people, process, & information - driving operational efficiency, organizational productivity & helping deliver results

Portals represent a key “first-step” SOA project with potentially low risk and rapid ROI

High-Performance Workplaces are the “places” where people will consume the value of your SOA for productive use

© 2005 IBM Corporation IBM Business-Centric SOA Event SOA on your terms and our expertise...

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