® 1 Pacific Area Focus Group. ® 2 Growing Direct Mail – The Challenge Today’s Challenge...
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Transcript of ® 1 Pacific Area Focus Group. ® 2 Growing Direct Mail – The Challenge Today’s Challenge...
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• Mobile Technology – Scan codes on direct mail
• Data Breach – Communicating during crisis
• Political Mail – Campaign and fundraise using mail
• Affordable Care Act – Communicate requirements
• Every Door Direct Mail – Affordable, local targeting
Relevant USPS Solutions for Today’s Challenge
Growing Direct Mail – The Challenge
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Growing Direct Mail – The Challenge
Studies have shown that using direct mail and email in integrated campaigns creates synergies that boost response over using either medium alone. One study showed that using direct mail with email increased response by nearly 30% over direct mail alone.
Direct Mail is Relevant!
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Mobile Commerce
• Online sales grew over 26% over 2012
• Mobile commerce sales increased 68% in 2013 to nearly $42 billion
• 1/3 of all online sales are made on mobile devices
• By 2017, 77% of digital buyers in the US will purchase via smartphone or tablet
Source: IBM, Dec. 2013
Source: eMarketer, Sept. 2013
Source: IBM, Dec. 2013
Source: eMarketer, Apr. 2013
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Mobile Commerce
Mobile Technology Helping Drive Long-Term Value
• Smartphones and tablets interact with the printed page
• Catalog becomes “catalyst” for mobile commence
• Catalog integration with technology increases:• Relevance• Effectiveness• Convenience• Responsiveness• Engagement
NFCMobile Barcode Image Recognition Augmented Reality
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Addressing the Challenge
Political Mail Strategy – Mail drives online and offline donations and provides confidential message to voters
- Pacific Area $5.7M in new revenue from political mail YTD
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Addressing the Challenge
Affordable Care Act – Pacific Area – $9.3M in new revenue YTD
At a Glance: The Law and the Mail Opportunity
Individuals
with
Medicare
Individuals already
Insured
Individuals planning long-
term care
Uninsured or individuals that buy their own
insurance
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Addressing the Challenge
Every Door Direct Mail – Demographic data enhancement – more targetable and relevant
Pacific Area sold 331 sales; $14M in new revenue
from Every Door Direct Mail sales YTD
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The Future of Packages
As ecommerce grows, expectations are being redefined
Free shipping is the new consumer expectation
Faster shipping at the lowest cost is the retailer
expectation (Transit times for ground have reduced to 2 to 3 days)
Customers desire later entry times, faster delivery, and delivery on the first attempt
Same-Day and Next-Day delivery are the new frontier
USPS Growth Strategy
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Our package growth efforts are focused on leveraging the strength of our network to market needs and wants
Meet rising customer expectations in package service and innovation in a rapidly evolving e-commerce world
Capitalize on the power of the mail, package delivery and returns combination
Build a World Class Package Platform
Major FY 2014 Initiative
ELT SPONSOR – MEGAN BRENNAN INITIATIVE LEAD – DAVE WILLIAMS
Build a World Class Package Platform by building a parcel processing and delivery network that supports package growth, weekend and same
day delivery, and enhances the customer experience.
OBJECTIVE
BUILDING A WORLD CLASS PACKAGE PLATFORM
Roadmap Roadmap Owner Roadmap Roadmap Owner
1 Integrated Package NetworkPlan
Dave Williams
8 Customer Development Plan Cliff Rucker
2 Product Development Plan Gary Reblin
3 Package Delivery Optimization Plan
Ed Phelan
4 Next Generation Equipment Mike Amato
5 International Package Processing Plan
Brent Raney / Giselle Valera
6 Improve Customer Pickupexperience
Kelly Sigmon
7 Simplified onboarding & Flexible Payment Solutions
Pritha Mehra
100% Package Visibility Robert Cintron9
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Grow the business
Build a network to meet delivery expectations while
handling growth
Innovate and improve delivery
Improve customer experience
Price Service Information
Payment Acceptance
Network Processing Network
Transportation
Intelligent Delivery Improved Delivery
Experience
Build a World Class Package Platform
Requirements to Compete
Build a World Class Package Platform by building a parcel processing and delivery network that supports package growth, weekend and same
day delivery, and enhances the customer experience.
BUILDING A WORLD CLASS PACKAGE PLATFORM
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WORLD-CLASS SCANNING PERFORMANCE
WORLD-CLASS SERVICE PERFORMANCE
FORWARD-LOOKING WORKFORCE STRUCTURE