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GeniusCompany Profile

May 17, 2011

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KYE GroupsKYE Groups

Agama Product Agama Product Home Appliances: Robotic Vacuum Cleaner

OEMOEM

OBMOBM

OBMOBM

OEM Product OEM Product PC peripherals: Mice, Keyboard, Speaker, Tablet, Game controller Video: WebCam, NB Cam module, Smart phone Cam module, DV/DSC Storage: Card reader Cloud computing: Optical fiber transceiver hub Barcode printer, Barcode Reader Mobile phone IPTV remote controller

Genius ProductGenius Product PC peripherals: Mice, Keyboard, Tablet, NB Bag Audio: Speaker, Headset, Gaming Device Video: WebCam, DV, Projector, DSC Vehicle Recorder

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About Genius

Genius Strategy

Our Core Competition

Genius Brand Marketing

Outline

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Headquarter: Taipei, Taiwan, Factory: Dong Guan, China

Founded: November 3, 1983

Revenue: US$ 308 Million (2009), US$ 341 Million (2010)

Employees: 3,880 ~ 5380 (Taipei: 320, Branch office: 60, Factory: 3,500 ~ 5000)

Product lines:

- PC peripherals: Mice, Keyboard, Tablet, NB Bag

- Audio: Speaker, Headset, Gaming Device

- Video: WebCam, DV, Projector, DSC, Vehicle recorder

- iPad/Tablet accessory: Keyboard, Sleeve, Headset/Headphone, Speaker

Sales Office: USA (Miami, LA), China, UK, Germany, HK,

Marketing Rep. :

- Latin America: Brazil, Mexico, Columbia, Argentina, Chile, Venezuela

- Europe: Poland, Hungary, Czech Rep., Romania, Turkey, Ukraine

- Asia-Pacific: India, Vietnam, China, Indonesia, Thailand

PR Consultant:

- America: USA, Latin America

- Europe: UK, Poland, Czech Rep., Romania, Spain, Turkey, Ukraine ,Germany

- Asia Pacific: Vietnam, India, Indonesia, South Africa, Thailand

About Us

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• brand launched

• First wheel mouse in the world

• Established manufacturing plant in Dong guan, China

• Received “National Award of Excellence” in Taiwan

• Publicly listed on Taiwan stock market

• Signed cross-licensing agreement with Microsoft

• New logo announced

• Received “Annual Brand Awards” in Russia

• Expanded to Consumer Electronics

• Received Microsoft “Best Vendor Award”

• Received “Taiwan Packaging Star “ in Taiwan• Received “Good Design Award“ in Japan• Received “G-Mark Award“ in Japan• One of Taiwan’s top 20 Global Brands• Won “IF Award “ in Germany• Received "Channel awards" in Latin America• Received “The Best Peripherals Manufacturers” in UK • Sales revenue exceeded US$300 million

• One of Taiwan’s top 20 Global Brands

• Received “Best Upcoming Brand” in India

• Won “International Technology Award” in Central America

• One of Taiwan’s top 20 Global Brands

• The first Touch control Optical laser mouse in the world

Milestones

1985

1995

1997

2001

2002

20032004

2005

2006

1996

1998

• Won “CES Innovations Award” in USA

•Won “red dot design award” in Germany

• Rank top 192 in Taiwan 1000 manufacturer

• Received “Best Peripherals” in Latin America

• Received “Best PC Peripherals Supplier Award in Argentina

• One of Taiwan’s top 20 Global Brands

• Won “CES Innovations Award” in USA

• Won “red dot design award” in Germany

• Received “Best Retail Award” in M.E.

• Received “Peripheral provider of the year” in M.E.

• Received "Channel awards" in Dominican Republic

• One of Taiwan’s top 20 Global Brands

• Won “IF communication Design Award “ in Germany

• Received “Info Tech 100” in Taiwan

• Received "Channel awards" in Latin America

• Received "RETAIL ACADEMY" in Middle East

• One of Taiwan’s top 20 Global Brands

(Elected for six consecutive years)

• Received "Channel awards" in Latin America•Received “Best Retail Award” in M.E.• Received “Peripheral provider of the year” in M.E.•Won “IF Product Design Award “ in Germany• Won “Red Dot” in Germany• Won “Best Choice Award ” in Computex

2007

2008

2009

2010

2011

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Awards-Branding

2007 /2010Peripherals Vendor of

the Year Dubai

2007/2008 CES

Innovation AwardUSA

2007 Best Channel Award

Argentina

2007 Best Channel Award

Mexico

2007/2008 /2011Reddot

Design awardGermany

2005~2010Top 20 Global Brands

Taiwan

2005/2008/2009 Channel Award Latin America

2008/2009 Retail Academy

Middle East

2005/2009/2011 iF Design Award

Germany

2007MURI - Musiem rekor

Dunia Indoneisa

2007MURI - Musiem rekor

Dunia Indoneisa

2010 InfoChannel Award

Latin America

2011Best Choice Award

Taiwan

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Manufacturing in Dongguang since 1995 with 2 plants.

Genius shipped over 42M brand units in 2010.

Most suppliers are located nearby Dong Guang within 300 km can provide on time delivery.

Production Capability

D.K.C. Building-A (1998’)Production space: 21,000 square meterYearly Capacity: 34 million pcsYearly output value: US$ 168 million

D.K.C. Building-B (2007’)Pudcution space: 36,000 square meterYearly Capacity: 9 million pcsYearly output value: US$ 512 million

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R&D / Business ScopeDT / NB / XPAD Peripherals

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R&D / Business ScopeEmbedded System

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R&D / Business ScopeMobile Phone Peripherals

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QC080000

Factory Certification

1. Quality System• ISO 9001:2008

2. Health and Safety system• OHSAS 18001:2007

3. Environment system• ISO 14001:2004

4. RoHS Control • QC080000

5. Chemical lab • ISO/IEC 17025:2005

6. Green Production • IS14064-1:2006

7. EICC member since 2010 Oct.

ISO14001

ISO9001

OHSAS18001

IS14064-1

ISO/IEC 17025

To be updated in 2010 Q4

Qualified Manufacturing -Manufacturer Certification

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By Sea

By Air

By Train

Hub

Holland

HK

Miami

Strategic Area

India

China

Poland

Brazil

North America

IndonesiaTurkey

VietnamMexico

Iran

Thailand

Egypt

>40%

> 50%

>40%

Global - Direct Distribution

LA

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Sales over 10 years

165

+25%

221

+34%

293

+33%

329

+12%

2001 2002 2003 2004

360

+9.5%

2005

+9.7%

2006

395+3.8%

2007

410

2008

400

-2.4%

2009

308

-23%

2010

341

+72.4%

Global Financial

Downturn

(In millions of US$ )

+11% 317

-7%

2011 (E)

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2011 Q1 Growth by Geography

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Outline

About Genius

Genius Strategy

Our Core Competition

Genius Brand Marketing

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Genius Strategy

Quality

Easy toUse

User satisfaction

AffordablePrice

PricePerformance

GeniusStrategy

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Product Strategy

Value-leading innovator with product patents

Simple and affordable

Better function and better profit

One-stop shopping service

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Outline

About Genius

Genius Strategy

Our Core Competition

Genius Brand Marketing

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Innovative Technology

4D/8D 4D/8D Optical TouchOptical TouchTechnologyTechnology

DigitalDigital

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Patents

First scrolling mouse patent in the world.(Pat. US5530455)

Owner of 1,124patents around the world 597 patents for mice family.

First OPTO-Touch scrolling mouse (Pat. US7298362)

Ranked 88/54 in Taiwan for applied / approved patents in 2010

Classification Taiwan China Japan USA Germany Europe Subtotal Total

Invention 132 12 0　 49 2 0 195　

1,124　

Design 178 164 4 31 5 21 403

Utility Model 126 308 35 0　 57 0 526

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Patents

Optical Touch Controller Technology:Technology similar to touch panel technology

Applications: Let you scroll multi-directionally (4D, 8D or 360° pointing) comfortably

4D scrolling: Mice, Keyboards, Photo frames…

4D scrolling: Mice, Keyboards, Photo frames…

360° pointing: Presenter & Smart Phone

360° pointing: Presenter & Smart Phone

4D

8D scrolling: Mice…

8D scrolling: Mice…

8D

360°

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ImageImage

WorkWork FunFun

MusicMusic

Genius has brought exciting innovations to the world of

peripherals to make human life simpler than before.

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Outline

About Genius

Genius Strategy

Our Core Competition

Genius Brand Marketing

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Genius Brand Exposure

Promotion /Light bar,

promoter in retail and etc.

TV / RadioBanner exposure

Signboard 42 millionGenius brand products

sold worldwide in 2010

PR / PM Rep.

Advertisement

Test Report & Award

Exhibition

Sales ConferenceRoad Show Trip

Media Conference / exposure

Expect

45 millionin 2011

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Shanghai Expo 2010 Taiwan Pavilion sponsor

TAIWAN PAVILIONTAIWAN PAVILIONSPONSORSPONSOR

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Marketing Solution

New Multilingual Website

MDF and Co-op program

International/Local Trade Show

Media Exposure

Local PM / PR

Consistent Ads and Packaging

Sponsorship

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New Multilingual Website

Genius worldwide website – 22 languages. Website with new style, new design layout, easier and faster navigation.

Website service for end users and VIP customer.

Genius USA eShop

Genius UK e-Shop

Genius Tablet Website

Genius new global website 2010

Genius Europe website

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MDF and Co-op program –Billboard

Large Billboards near subway, main road, highway, train station and on buildings, buses, retailer, in store, etc.

Asi

aE

uro

pe

Am

eric

a

KazakhstanRussia Ukraine

Vietnam India

Brazil Mexico Colombia

China Indonesia

Bolivia

Romania

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MDF and Co-op program - Dealer / Press Conference

Dealer/press conference improves business relationships and marketing information

Asi

aE

uro

pe

Am

eric

a

Czech

Mexico ColumbiaChile Brazil

Middle EastIndonesiaChina Vietnam

TurkeyUkraine Hungary

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Asi

aE

uro

pe

Am

eric

aMDF and Co-op program -Retail Exposure

Costco

Metro MediaMarkt Carrefour Eldorado

CompUSA WAL-MART Costco PaodeAcucar

Carrefour Giant Challenger

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International Trade Show

Asi

aE

uro

pe

Am

eric

a

Computex 2011 Taiwan

Expo 2011 Columbia

CeBIT 2011 Germany Distree 2011 Monaco Gitex 2010 Dubai

ASI 2011 USA

Computer World 2010 Vietnam HK Electronic Fair 2010

CES 2011 USA

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Local Road ShowA

sia

Eu

rop

eA

mer

ica

Czech Hungary UK Romania

Taiwan Vietnam China Philippines

ArgentinaEcuador Mexico

Colombia

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Russia

& CIS

America

Europe

e-Shops

Asia & Middle East

e-sh

ops

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Local PM / PR

PR

PM

Latin America

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Design of New package

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ADs & Promotion Materials

Catalogues:

Materials for Retail

Genius CapMouse Pad

Ceiling Banner

Universal Adapter

DV/DSC Stand2.1 Speaker Stand

Headset Stick

Product Banner

ContainerBag

Global Catalogue iPad / iPhone accessory catalogueDV/DSC Catalogue

Genius Vest Paper Bag

Retail LampX BannerGenius POP

Materials for VIP/Give Away

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SponsorshipT

aiw

anE

uro

pe

Cyprus Spain Slovenia Romania

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Product

Quality Leading R&D technology (Patents) Complete product portfolio Global branding Service

Channel

Royalty users Share more profit with channel partners Joint Promotion

Summary

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2011 Growth Engines

• Laptops Accessories

• Wireless Desktop

• iPad / Tablet PC Accessories

• HD WebCam, DV, Vehicle Recorder

• TV Soundbar

• Kids Tablet