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Transcript of - 1 - Compilation of Existing Competitor Data Data Visualizer DRAFT Prepared by: Ronald Kern Date:...
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Compilation of Existing Competitor DataData Visualizer
DRAFT
Prepared by: Ronald KernDate: May 21, 2007
Ronald Kern, Lumenetec
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Future market: Many direct & indirect competitors could go after part of the market
Indirect Direct
Na
tion
al*
Inte
rna
tion
al
Level of competition
Foc
us o
f of
ferin
g
Source: RE and Elsevier analysis* A “national” competitor is defined as a company that lacks the international footprint or the translations of their tool to compete in the global market
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Screening the competition: Focus on direct competitors that are commercially ready
Product name Product descriptionCommercially
ready?* Level of threat
CWTS Science Maps Bibliometric science maps H
National Science Indicators, Institutional Indicators and Custom Analysis
Evaluation and performance measurement applications H
Thomson DashboardPerformance measurement dashboard H
FSM IndexIndex to evaluate PhD programmes in the US H
Science Map Science Maps x L - M
R&D EvaluatorQuantifies R&D efforts at Flemish universities and research institutes
x L
N/A – ConsultancyEvaluates UK’s institutions output L
N/A – Tailor made reportsMeasurement and evaluation of scientific output L
Source: RE and Elsevier analysis; company websites, August 2008* Commercial readiness defined as the ability and infrastructure that a company has to sell to A&G customers; e.g. Do they currently have a sales force?
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Is competitive differentiation observable from USPs, customers, & channels?
The direct competitors own proprietary technology which shows up on positioning statements that offer some differentiation.
Unique selling proposition (USP)Current customer base
Route and channel to market
13 products in RSG portfolio 25 years of data Reports “anyway you like it” Includes social sciences and humanities
Large Institutions Global – 170 nations
Sales force Online/ CD Rom
Access
“Proactively suggests as yet unwritten concept relationships”
Suite of knowledge management and social networking tools aimed at professional researchers
“Fingerprint” searching
Charities; Institutions and Govt departments in US & Europe
Sales force in Ger, US and NL
Proprietary FSP Index made up of bibliometrics, citation, federal funding, and academic award
US Institutions offering PhD programmes
Appears only 1 person who deals with sales; Custom data cuts
Biometric mapping of Science to generate an overview of a research field
Positioned as an “interface to retrieve information”
“Adds value” to the Thomson database by increasing the matching algorithms in the data and making the data more accurate.
Academic institutions and Governments
Delivered as webpage
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Competitors’ strengths and weaknesses
StrengthWeakness
Proprietary technology
Consulting capability
Graphical output
Frequency of updates
Breadth of underlying data
Thomson: II=Institutional Indicators; CA=Custom Analysis; NSI=National ScienceOthers: AA=Academic Analytics; CX=Collexis; Ldn=Leiden AM=Map of Science
II, CA, NSI
II, CA, NSI
II, CA, NSI
II, CA, NSI
II, CA, NSI
AM
AM
AM
AM
AM
CX
CX
CX
CX
CX
AA
AA
AA
AA
AA
Ldn
Ldn
Ldn
Ldn
Ldn
INITIAL HYPOTHESES
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Competitors have different price models, levels, & units of measure
Price model Price level per unit Delivery methodsNumber of updates
Variable price models available (e.g. $X for a certain amount of data)
Flat price models available (e.g. or one fee for everything)
II: $5,000 per 20,000 journal titles
NSI: $17,000 Custom: N/A
CD-Rom, Web (static data cut)
Yearly updates Available as needed
for Custom offering
Fee based on number of subjects researched (e.g. Alzheimer's disease)
$35,000 per subject (€25,000)
Web based – desktop dashboard
Quarterly updates Available daily if
required
Fee based number of PhD programs at an institution
1-19 PhD programs: $1,500
20+ PhD programs: $1,000
CD-Rom, email (static data cut)
Yearly updates
Fee per Map requested, e.g. Journals, keywords
€650/journal map (for 30 a year)
Develop new network mapping €10,000/year
Website Bespoke analysis
delivered on request
Source: RE and Elsevier analysis; company websites and mystery shopping, August 2008; Leiden University price points from David Tempest’s experiences as a Leiden customer
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Product Comparison
Product name Product description Price Positioning Structure
CWTS - Science Maps Bibliometric science maps10-70k Bibliometric
expertise (ISI)Hourly
Thomson - National Science Indicators, Institutional Indicators and Custom Analysis
Evaluation and performance measurement applications
10k - 70k Eval Intelligence - Hourly
Collexis - Thomson Dashboard
Performance measurement dashboard
35K Regional Annual subscription #of progr
Academic Analytics - FSM Index
Index to evaluate PhD programmes in the US
20k ? Hourly
Nisteps - Science Map
Science Maps- Japanese Gov. Hourly
Leuven - R&D Evaluator
Quantifies R&D efforts at Flemish universities and research institutes
10-70k ? Hourly
Evidence - N/A – Consultancy
Evaluates UK’s institutions output? ? ?
Science MetrixN/A – Tailor made reports
Measurement and evaluation of scientific output
$5K – per reportoffers discipline specific report
? ?
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Competitive Overview
Product Name Product DescriptionCommercial
Services Level of Threat
CWTS Science Maps
Web based Science Maps M
National Science Indicators, Institutional Indicators and Custom Analysis
Evaluation and performance measurement applications
H
Thomson Dashboard
Performance measurement dashboard H
FSM IndexIndex to evaluate PhD programmes in the
US L
R&D EvaluatorQuantifies R&D efforts at Flemish universities and research institutes
x L
N/A – Consultancy Evaluates UK’s institutions output L
Science Map Science Maps x M
N/A – Tailor made reports
Measurement and evaluation of scientific output
L
RPV Competitive Advantage
•Breath of content•Distinctive Competency IP•Time to market
•Advanced capabilities•Global reach•Author & Affiliation Identifiers
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Competitive Landscape – Thomson
Product Parent Revenue
Product Description Intended Users Business Model Content
National Science Indicators (NSI) – (Thomson)
$602M,2006, Thomson Scientific
• Citation-Based: Statistical database of national research performance measures in the sciences, social sciences, and humanities. • Allows users to measure a nation's publication productivity and citation influence.
• Policymakers• Research analysts• Offices of science and technology
• Subscriptions: (’06)• Standard, $8,500• Deluxe, $17,000• Web Std & Deluxe.,$30,000
• 1981 through the current year • Contains up-to-date statistics from over 200 nations and four regions (AP, AP excluding Japan, EU, and Latin America)
Essential Science Indicators (ESI) – (Thomson)
$602M,2006, Thomson Scientific
• Citation-Based: Measures research performance, identifies scientific findings, tracks key trends
• Administrators• Researchers• Publishers
• Extractions: (’06)•Top 1% each category, $5,000• pdfs of ranks by field, institution or author, $1500 each
• Approximately 10M articles in over 8,500 journal titles from around the world• Includes baselines, which are the benchmarks for assessing research impact
Journal Citation Reports (JCR) – (Thomson)
$602M,2006, Thomson Scientific
• Citation-Based: Standard tool used to identify influential journals and determine the quality of journals• Based on quantifiable, statistical data• Analytical capabilities extend beyond the journal level to include subject categories
• Librarians• Publishers• Editors• Researchers• Information Analysts
• Non-subscriber, $15,00• Subscriber, $750• Stand alone data:• Subscriber, $1,000
• Available in Science and Social Science Editions: Science Edition – more than 5,900 journals; Social Sciences Edition - more than 1,700 journals• Citation statistics from 1997 forward
Research Services Group - (Thomson)
$602M,2006, Thomson Scientific
• Citation-Based: Besides NSI, ESI and JCR, Thomson’s Research Services Group offers: Institutional Citation Report; Use Cases; Institutional Science Indicators; State Citation Reports; University Science Indicators (United States, United Kingdom, Canada, or Australia); Custom Analysis; Topical Citation Report; National Citation Report; Journal Analysis Database; Science Watch & Hot Papers; State Indicators; High-Impact Papers; Research Fronts; Journal Performance Indicators; Local Journal Utilization Report
• Policymakers• Research analysts• Offices of science and technology• Researchers• Journalists
• Various • Offers a range of data products and services from standard data sets integrated with graphical interfaces for use on desktop PCs, to customized data packages for workstation and mainframe environments• Also designs proprietary software to enable end users to access and manipulate the ISI publication and citation data with maximum power and flexibility.
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Competitive Landscape – Free Products
Product ParentRevenue
Description Intended Users Business Model Content
Google Scholar - (Google) $12.02B • Citation-Based: Database that automatically extracts and parses bibliographic information and citations from electronic full-text documents• In contrast with Thomson products and Scopus, Google does not offer a publisher list, journal list or any information about the time-span or the refereed status of records in Google Scholar
• Librarians• Administrators• Researchers
• Covers all disciplines
CiteSeer.IST; Scientific Literature Digital Library – (sponsored by NSF, Microsoft Research and NASA)
Estimated operating expenses of $200K per year (CI)
• Citation-Based: Database that automatically extracts and parses bibliographic information and citations from electronic full-text documents• Results are generated from documents in the CiteSeer.Continuity database• Provides most cited documents, citations and authors, as well as impact ratings and publication delay
• Researchers• Librarians• Editors• Administrators
• No Fee to user• Sponsored by NSF, Microsoft Research and NASA• Hosted by Pennsylvania State University• Designed by NEC Research
• Focuses primarily on computer science literature
SMEALSearch – (Smeal College of Business at Pennsylvania State University)
TBD • Citation-Based: SMEALSearch crawls websites of academia, commerce, research institutes, government agencies, etc. for academic business documents, including published articles, working papers, white papers, and consulting reports • Attempts to generate a citation analysis for all academic articles harvested and ranks in order of their citation rates (the most cited articles are listed first) similar to the ranking of CiteSeer and Google Scholar.• SmealSearch is a business document analog, based on CiteSeer
• Researchers• Librarians• Administrators• Editors
• No Fee to user• Hosted and supported by Smeal College of Business at Pennsylvania State University
• Focuses on academic business literature
RePEc IDEAS; Research Papers in Economics – (University of Connecticut Department of Economics)
TBD • Citation-Based: Database that automatically extracts and parses bibliographic information and citations from electronic full-text documents• Affiliated IDEAS project enhances RePEc by ranking research in economics and related fields• Provides Top Hits (top research items by citations, top downloads in RePEc, and top items by abstract view in RePEc • Citation information also provided for Top Authors and Top Institutions and Top Countries and Regions• Rankings by disciplines available in selected fields
• Researchers• Editors• Administrators• Information Analysts
• No Fee to user • Collaborative effort of volunteers in 58 countries and 35 US states to disseminate research in economics• Supported by University of Connecticut Department of Economics
• Focuses on economics
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Competitive Landscape – Usage Tools
Product Parent Revenue
Description Intended Users Business Model Content/Additional
ACS Usage Reporting System – (American Chemical Society)
$437.79M • Usage-based: Powerful usage management tracking tools• Automated reports on article requests, item searches, searches, all usage (article requests) and IPs and page views
• Librarians• Administrators
• Free to institutions, that have subscription to ACS electronic products
• Counter-compliant
Royal Society of Chemistry Usage Reports - (Royal Society of Chemistry)
$543,646 (2005)
• Usage-based: Automated reports consist of: institutional usage of RSC site, full-text journal article requests, item requests, searches, IPs and page views
• Librarians• Administrators
• Free to institutions that have subscription to RSC electronic products
• Counter-compliant • RSC usage reports contain statistics from January 2005 and are updated monthly• RSC publishers more than 20 journals and other periodicals
Scitation Usage Report Service - (American Institute of Physics)
TBD • Usage-based: Provides library administrators with usage reports for subscribed online journals • Librarians at institutions with active online subscriptions may use the service to generate and view usage reports for the journals of participating publishers• COUNTER-defined reports are available for each subscribing institution, as well as for multi-site and consortia administrators:
• Successful Full-Text Article Requests by Month/Journal • Successful Item Requests and Turnaways • Total Searches Run by Month and Service • Total Searches and Sessions by Month and Database • Total Searches and Sessions by Month and Service
• Library • Administrators
• TBD • Scitation is the re-launch of the Online Journal Publishing Service (OJPS), a leader in online sci-tech publishing and journal hosting since 1996• In addition to its own publications, AIP’s Scitation online platform hosts content from many of the world’s leading STM publishers
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Competitor Comparison
Product Approach
Updates Disciplines Trend Identificatio
n
Identify Areas of
Excellence
Peer Comparison
Author Evaluation
National Science Indicators - NSI (Thomson)
Citations TBD Science, Social
Science, Humanities
√
Essential Science Indicators - ESI (Thomson)
Citations TBD Sciences, Social
Sciences
√
Journal Citation Reports - JCR (Thomson)
Citations TBD Science, Social
Science
√
Google Scholar – (Google) Citations & Usage
(?)
TBD All areas -
CiteSeer.IST Citations & Usage
Daily Computer Science primarily
TBD
RePEc IDEAS – (U. of Connecticut)
Citations Monthly Economics primarily
TBD
SMEALSearch – (Penn State U.)
Citations Daily Business, scholarly
TBD
ACS Usage Reporting System - (American Chemical Society)
Usage TBD Chemistry primarily
TBD
RSC Usage Reports – (Royal Society of Chemistry)
Usage Monthly Chemistry primarily
TBD
Scitation Usage Report Service – (American Institute of Physics)
Usage TBD Physics primarily
TBD
Potential Columns
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Custom Research Agencies
Firm Location, Revenue
Location / Description Intended Users Business Model
Content
Evidence Ltd.
Leeds, UK
Revenue: TBD
• Citation-Based: Provides, subject-based analysis of research performance• Analyzes performance, measured as average Science Citation Index impact within each disciplinary area • Data can be grouped by research organization, by region or by other specified level• Benchmarking a University's performance compared with a peer group average or a set of named universities
• Universities, regional development agencies, NHS Trusts, government
• Commercial• Project-based
• Thomson ISI
Science Metrixs
Montreal, Canada
Revenue: TBD
• Citation-Based: Gathers, collates, standardizes and stores data on scientific publications, patents and research funding. • Provides analysis at institutional,, regional, national and international levels• Sector studies (e.g. genomics, climate change and adaptation, health biotechnologies); Positioning and benchmarking studies; Citation analysis • Scientific impact and excellence assessment • Measurement of the impact of funding and programs on scientific production
• Government departments and agencies, technology transfer and liaison centers, universities and private companies
• Commercial• Project-based
• Internally- generated• Extracted from various databases of scientific information (i.e. Thomson ISI, Ulrichs)
Centre for Science and Technology Studies (CWTS) – (Leiden University)
Leiden, Netherlands
Revenue: N/A
• Citation-Based: Specializes in advanced quantitative analysis of science and technology performance and the cognitive and organizational structure of science and technology• CWTS is an interdisciplinary research institute housed within the Faculty of Social Sciences • Produces the “Leiden Ranking” which uses field normalization in order to prevent unfair comparison of different disciplines
• Governments, European Union (EU), research organizations, universities, publishers, corporations
• Commercial services provided•Not-for-profit organization• Funded / project-based
• Various
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Key Scientometric Associations
• BIRG -- UNSW, Sydney, AustraliaThe Bibliometric and Informetric Research Group (BIRG) is a centre of expertise where research on many aspects of scholarly communication, publication activity and research activity is conducted. Characteristics of research activity are explored within the theoretical frameworks of informetrics and with special attention to the sociological aspects of scholarly communication, information seeking behaviour, information retrieval, citer motivation, and the use and flow of information in the web environment. BIRG, established in 1998 in the School of Information, Library and Archive Studies (SILAS), moved to the School of Information Systems, Technology and Management in 1999.
http://birg.web.unsw.edu.au
• CIBER – United KingdomThe Centre for Information Behaviour and the Evaluation of Research is active in developing alternatives to classic bibliometric evaluation techniques, including the design of journal diffusion indicators which have received international attention. It develops measures which rely on novel forms of citation, such as the incorporation of research into clinical guidelines, thus demonstrating how research works its way from the laboratory bench to the patient's bedside.
• CINDOC - Madrid, Spain The Center for Scientific Information and Documentation (Centro de Información y Documantación Científica-CINDOC) is part of the Spanish Council for Scientific Research (Consejo Superior de Investigaciones Cientificas-CSIC). Its main aim is to analyze, disseminate and promote the scientific information in all the areas of knowledge. http://www.cindoc.csic.es/
• COLLNET – Berlin, GermanyGlobal Interdisciplinary Research Network for the Study of all Aspects of Collaboration in Science and in Technology COLLNET Meetings and Workshops held since its first Workshop in Berlin 2000. Some meetings have been held following the biennial ISSI Conference. http://www.collnet.de/
• ISSI – Utrecht, The NetherlandsThe International Society for Scientometrics and Infometrics aims to encourage communication and exchange of professional information in the field of scientometrics and informetrics, to improve standards, theory and practice in all areas of the discipline, to stimulate research, education and training, and to enhance the public perception of the discipline. It seeks to foster research on matters relating to the performance, quality, and growth of science that is useful for governments and institutions in their work of promoting appropriate research evaluations and in the formulation of policies for developing science. http://home.iprimus.com.au/orangeycc/index.htm
• REPP - ANU, Canberra, Australia The Research Evaluation & Policy Project (REPP) was established as a unit in the Australian National University in 1996. It is the Australia's leading centre for the systematic evaluation and mapping of research across all fields of scholarship. In particular, REPP focuses on the advanced quantitative analysis of scientific performance and the organisational structure of Australia research landscape.
http://repp.anu.edu.au/home.htm