Branding yoga hbr case study
Presentation zen
Ch17 how can companies exploit the potential of public relations and publicity
Ch17 what steps are required in developing an advertisement program
Ch16 developing effective marketing communications
Ch16 what is the communication mix
Intro to marketing
Ch16 how does marketing communication work
Ch17 what are the guidelines for effective brand-building events and experiences
Ch17 how should sales promotion decisions be made
Ch16 what is an integrated marketing communications program
Ch16 role of marketing communications
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Information Technology Architecture in Supply Chain Management