Bart Logghe - "Strategic Account Management in Practice - common mistakes and critical success factors"
Brian Dietmeyer: "Business Negotiation Redefined -how to create joint value and divide it fairly"
Sharon Drew Morgen: "Would you rather Sell or have someone Buy? - a new Sales model to facilitate buyers' decisions"
Beth Rogers: "How can you manage your Key Accounts, when they think they are managing you? - a model for developing business relationships"
Richard E. Buehrer: Highly Effective Sales People: From Key Challenges to Best Practices
