02. introduction to personal selling

01. introduction to mm

08. brand essence

03.branding as a competitive advantage

IE in leadership

02.scanning marketing environment and the marketing reserch process

03. customer values, satisfaction, and loyalty

08. pricing strategy

05. brand visioning

04. brand visioning

04. strategic process of branding

05. organizational culture in brands

10. new concepts of marketing

06. brand objectives

01.perspectives of brands

09. marketing channels and managaing retails

03.ppersonal selling approches

07.service marketing

06. product strategy

07.auditing the brand sphere