Franchising (by Matt and Suh-Hee)

UNESCO World Heritage Sites in Seoul

Tourism behavior final

Tourism’s Forward and Backward Linkages

Diversification (designed by Matt and Suh-hee)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.) Chapter 7 (Leveraging Secondary Brand Associations to Build Brand Equity)

Keller, 2008, Strategic Brand Management Chapter 8 Summary

HTM231 Sp10 Ch08 Branding Suh Hee Choi

HTM499 individual project

Hsu, L., & Jang, S. (2009), Effects of Restaurant Franchising: Does an optimal franchise proportion exist?

HTM 602 Cluster Analysis (Sept. 10, Suh-hee Choi)

Choi & Cai_Country-of-origin effect in tourism (ttra apac 2014)

Choi & Wong, Capturing intercultural connotations through the translated names of touristic sites: A case of the Historic Centre of Macau (TTRA APAC 2014)