Market Segmentation
Data analysis
Product & brand strategy
Innovation within firms
Marketing environment
Presentation of the results
Pricing & promotion
Introduction to Innovation
Brand competition
How to start your literature review
Role of govt & alliances
The commercial environment
New product design and development
Lecture 3 organisational knowledge
Observation & test marketing
Sampling
Problem definition /identification in Research
Questionnaire design & admin
Research design & secondary data
Survey - How to
