Google zmot

A case study of Nokia Corporation leading to the acquisition by Microsoft.

Mapping the Customer Journey for Success

UPS Pulse of the Online ShopperTM A Customer Experience Study.

The importance of attitudinal data in defining effective digital strategy

The 7 Key Ingredients of a Successful Customer Experience Program in Telecoms

Maxymiser big data white paper

Crafting an Unbeatable Multichannel Customer Service Strategy.

Agile Leadership Engagement Model

10 facts you should know about inline video advertising

Using Strategy Maps to Drive Performance

Reshaping telco organization to meet the industry’s new challenges

Higher satisfaction at lower costs: Digitizing customer care

Boosting Demand Gen and Improving Conversions with Social Login

What the Plus! Google+ for the Rest of Us

Transforming ecommercemarketing-with-socialmedia