Back to the Future (QRCA Views - Fall 2012)

The Vitality of Qualitative Research in the Era of Blogs and Tweeting. (ESOMAR Qual 2010)

The Trickster: Myth and Magic in Great Ads Admap 2001

Back to the Future - The Legacy of Dichter and the Depth Boys (QRCA_AQR 2012)

From Terabytes to Archetypes - The Psychology of Inernet Security (ESOMAR Krakow March 2012)

From Terabytes to Archetypes. Patterson & Erofeev PDF

In Search of Excellence - The Influence of Peter Cooper on Qualitative Research. (IJMR 54-5)

Money Cant Me Love - Market Leader January 2010

Impact of the Economic Crisis ESOMAR Congress 2009

The Trickster: A Theory of Modern Branding and Advertising (Book Version)

Coming Out of the Recession? Best of British - AQR 2010

Back on Track a Fresh Direction for the Rexona Brand ESOMAR 2007

Chinese Fontiers Now and Beyond ESOMAR 2008

Future of Qualitative Research

Integration of Consumer and Management in NPD JMRS 1999