Chap09 Creative Strategy Implementation And Evaluation
Chap19 Measuring The Effectiveness Of The Promotional Program
Chap11 Evaluation Of Broadcast Media
Chap10 Media Planning And Strategy
Chap20 International Advertising And Promotion
Chap16 Sales Promotion
Chap12 Evaluation Of Print Media
Chap13 Support Media
Chap07 Establishing Objectives And Budgeting For The Promotional Program
Chap21 Regulation Of Advertising And Promotion
Chap22 Evaluating The Social, Ethical, And Economic Aspects Of Advertising And Promotion
Chap17 Public Relations, Publicity, And Corporate Advertising
Chap15 The Internet And Interactive Media
Chap14 Direct Marketing
Chap02 The Role Of Imc In The Marketing Process
Chap01 An Introduction To Integrated Marketing Communications
Chap06 Source, Message And Channel Factors
Chap04 Perspectives On Consumer Behavior
Chap05 The Communication Process