Chp 5 customer markets & consumers buyer behavior

Chp 11 principle of marketing

Chp 10 principle of marketing

Chp 12 principle of marketing

Chp 1 marketing creating and capturing customer value

Chp 3 analyzing the market environment

New product development(green coconut water jaul)

Chp 7 customer driven marketing strategy creating value for target customer

New product development(green coconut water)

Chp 4 managing information to gain customer insights

Chp 2 company & marketing strategy partnering to build customer relationship

Chp 8 products, service & brands building customer value

Chp 9 nw product development and product life cycle strategies

Chp 7 pinciple of marketing

Chp 6 business markets & business buyer behavior

Aggregate demand

Theory of production

Measurement of national income

Exchange rates

Aggregate demand ii