Ch. 1 - The Global Marketing Imperative

PPT - Ch. 3 - Consumer Segmentation

Advertising (Global Ad & Promotion Effort)

Ch. 8 - Developing Vision (Marketing Research)

International Distribution Systems

Supplement - Ch 3&5 (Cultural and Political Environments)

Supplement - Ch. 2 (Dynamic Environment Intl Trade)

AEOS2011-4

Downtown Boca - Business Plan

** Jc Penny - Sample Mkt Plan

Segmentation and the Marketing Mix 1225430880491713 8

Business Plan (2012) -

Guide to Preparing Retail B-plan

Briefing - Luxury Industry (11.2009)

2011 Resident Inn Marketing Plan

retailmarketingmixandplanning-111121080036-phpapp01

Ch. 9 - Cultural Environment