Atmospheric Creating Value and Gaining Share of Customer

An Overview of Customer Satisfaction Models

Arl New Measures User Satisfaction White Paper

A Reexamination of the Determinants of Consumer Satisfaction

The Effect of Product Assortment on Buyer Preferences

Promotional competitions: a winning tool for tourism marketing

A model of consumer response to two retail sales promotion techniques

The different faces of coupon elasticity

The Promotion Affect Scale: Defining the Affective Dimensions of Promotion

The effect of sales promotion on post-promotion brand preference: A meta-analysis

Comparison of Product Bundling Strategies on Different Online Shopping Behaviors

Varying parameter models to accommodate dynamic promotion effects

Cross-category sales promotion effects

Consumers use of price promotions: a model and its potential moderators

Retailing Hedonic Consumption: A Model of Sales Promotion of a leisure Service

Effects of pricing and promotion on consumer perceptions: it depends on how you frame it

Image variations of Turkey by familiarity index: informational and experiential dimensions

Determinants of Individual-Firm Markup in Japan: Market Concentration, Market Share, and FTC Regulations

A Model of Consumer Perceptions and Store Loyalty Intentions for a Supermarket Retailer

An Examination of Deal Proneness Across Sales Promotion Types: A Consumer Segmentation Perspective