SpB 305: Sports Marketing FAST projects -- NKU basketball attendance
Visualizing Sports Rivalry with Social Network Analysis
Nichols Cobbs Raska; Rival team influence on cause-related sports marketing
Attenuating the negative effects of a low fit sponsorship
Global Growth in International Sport; AMS Conference 2014
Agha, Cobbs; Minor League Baseball: Farm team shuffle, nassm 2012
Groza Cobbs wmc2014_peru B2B Sponsorship
2013 ams schaefers cobbs groza - timing of sponsorship announcements
SpB 305: Sports Marketing FAST project NKU Athletics -- Group 9
Sponsorship portfolio brand spillover effects
Jensen, Walsh, Cobbs, Turner NASSM Conference 2014
2013 wmc schaefers cobbs groza - construal of sponsorship announcements
Rival Conceptions of Rivalry: Why some competitions mean more than others
Challenging unilateral brand spillover effects in sponsorship portfolios
The practice of brand extension through licensing: The Spalding Challenge: Teaching note and overview for use in class
The practice of brand extension through licensing: The Spalding challenge
Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR
Three Core Properties of Rivalry
Comparing Rivalry in Professional Sports
Sports rivalry comparison by geography: Are Canadians more friendly?