Chapter 3 (brand positioning)
Chapter 6 ((integrating marketing communications to build brand equity)
Chapter 7 (leveraging secondary branda ssociations to build brand equity)
Chapter 4 (choosing brand elements)
Chapter 1 (introduction to strategic brand management)
Chapter 5 (designing marketing programsto build brand equity)
Apple vs. android
Social Media: Chapter 1 (horizontal revolution)
Chapter 3 (social consumers)
Chapter 5 (social community)
Chapter 2 (social media marketing strategy)
Chapter 10 (social metrics)
Chapter 7 (social entertainment)
Chapter 9 (social media for consumer insights)
Chapter 8 (social commerce)
Chapter 2 (customer based brand equity)
