The Best of ITSMA’s 20th Annual Conference
ITSMA Online Survey: Increasing Relevance with Buyer Personas and B2I Marketing
Increasing Marketing’s Relevance to the Business
ITSMA Special Report: How to Fit Social Media into Your Overall Marketing Strategy and Make it Stick
The Professional Diploma in Marketing for Business Services and Solutions
ITSMA Marketing Technology Users Survey Abbreviated Summary
2014 ITSMA/VEM Marketing Performance Management Survey The Link Between Marketing Performance Management and Value Creation
ITSMA Online Survey: Account Based Marketing and ROI: Building the Case for Investment
ITSMA Professional Services and Solutions, 2013 Brand Tracking Study Abbreviated Summary
How Marketing Can Facilitate the Go-to-Market Strategy
Four Critical Success Factors for Enabling Sales
Six Steps to Crafting Effective Value Propositions
How Buyers Consume: Content, Knowledge, and Wisdom, Results from the ITSMA How B2B Buyers Consume Information Survey, 2013
Three Trends You Can’t Ignore, Results from the ITSMA How Buyers Consume Information Survey, 2012 Abbreviated Summary
ITSMA’s Professional Services: 2012 Brand Tracking Study
Thought Leadership Marketing: How to Build Relationships and Revenue Through Ideas
ITSMA Online Survey: Marketing Transformation: Are we there yet?
How to Build Successful Customer Satisfaction and Loyalty Programs That Drive Growth - Abbreviated Summary
ITSMA 2013 Budget Allocations and Trends Survey Abbreviated Summary