Agilität schlägt Strategie

Are You Ready For A Digital-First Future?

Long Way to Mobile Revolution

Associative Networks

Next Level Digital - Growing consumer brands in a digital-first future

Can Old Media enhance New Media

Konsequentes Brand Equity Management

Das CMO Dilemma

Building Brands in a (Post-) Social Digital World

Prof. Dr. Christian Blümelhuber: Alles Digital oder was?

Digital Readiness - How well prepared are German brands for a digital future?

Transformation - die grosse Chance

Optimal integriert?

Decoding Demand Opportunities

Goodbye and good luck Mr. Kotler