Good artists copy, great artists steal - A brand's uniqueness vs relevant difference (by Joeri Van den Bergh)

Can't get you out off my head - word-of-mouth & cool brands (by Joeri Van den Bergh)

Cool today, gone tomorrow - Brand loyalty for Generation Y (by Joeri Van den Bergh)

How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)

How Cool Brands Stay Hot @ SRM (by Joeri Van den Bergh)

How Cool Brands Stay Hot @ The Future Summit 2011 (by Joeri Van den Bergh)

How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)

How Cool Brands Stay Hot @ Trends in Kids & Jongeren Marketing 2011 (by Joeri Van den Bergh)

How Cool Brands Stay Hot - Branding to Gen Y (by Joeri Van den Bergh & Mattias Behrer)

How Cool Brands Stay Hot @ Jobpunt Vlaanderen by Joeri Van den Bergh

Even better than the real thing - Gen Y's need for brand authenticity (by Joeri Van den Bergh)