Chap004 organizational buyer behavior

Chap003 the purchasing function

Chap016 customer retention

Chap014 pricing and negotiating for value

Chap015 evaluating market effort

Chap005 market opportunities current and potential customers

Chap009 business marketing channels partnerships for customer service

Chap008 developing and managing offerings what do customers want

Chap007 weaving marketing into the fabric of the firm

Chap010 creating customer dialogue

Chap012 the one to-one media

Chap006 market strategy

Chap011 imc

Chap002 the character of business marketing

Chap001 business markets & business marketing

Chap013 sales management

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