Rebuilding Corporate Reputations_McKinsey Qaurtely_June 2009
The State of Social Media_comScore
Valuing CSR and Sustainability_Mckinsey_2009
Making the most of CSR_McKinsey Quarterly_Dec.2009
Sustainability Value Methodology_Deloitte, 2007
Beyond Korean style- Shaping a new growth formula_McKinsey_2013
Beyond Korean style - Shaping a new grwoth formula_McKinsey_2013.04
The New Branding Imperatives, Kevin Lane Keller, 2011
The Changing Face of Marketing, McKinsey, 1966
Doing Well by Doing Good- Nielsen Global CSR Report, June 2014
Digitizing the Consumer Decision Journey_McKinsey
The Trust Agenda_pwc
I♥NY Brand Guidelines
Perspectives on Retail and Consumer Goods_McKinsey
The cmo's imperative bcg 2010.11
How to make a city great_McKinsey_sept. 2013
The Rise of Digital Influence_Altimeter Group_0320
How companies manage sustainability_McKinsey Global Survey_2010
The State of Corporate philanthropy_McKinsey_2007
The Global Agenda; Competing in a Digital World_accenture_2014