Psychographics

T25: Persuasive Communications: Elaboration Likelihood Model

T21 - Heiders Balance Theory

T14 - Henry Assael Buying Behavior

T23 - Theory of Planned Behaviour

Final Blackberry

Comm 2071 Presentation v1.4

T11. Marketplace model

T2_The Media Audience - Social Theory

T8: New Media

T6: The Exposure Model - Exposure Factors