Winning Hearts and Minds with Emotional Advertising: A Celebration of 5-Star U.S. Advertising from 2013

IPA's "The Long and the Short of It" - BrainJuicer synopsis

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Everyone Loves Cars...But Which Ones?

10 Things We've Learned About Concept Screening

Top 10 Tips for Concept Creation

Everyone Loves Cosmetics...But Which Ones?

Which Banks Win People's Hearts?

The Anatomy of Humbug - Book Review

A Manifesto on The New Rules of Brand Strategy: Some Inconvenient Truths

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An Update on UK XMAS Ads: 'Tis the Season for Brand Growth

FeelMore50™ Olympics: 2016’s Gold Medal Winners and Runners Up

Fluent Innovation: Using Behavioural Science to Make Your Next Big Idea a Success

The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluency to Track Coca-Cola

The 10 Top Tips to Help Every Modern Marketer Build a 5-Star Concept

System1 Digital Ad Testing: From Short-Term Sales to Long-Term Growth