Excerpt from WPP Atticus Journal 13 - 'A Many Splendoured Thing' by Iqbal Mohammed
What is Account Planning? (and what do account planners do exactly?)
The Anatomy Of Account Planning
The Elongating Tail of Brand Communication ChangeThis Manifesto
The Conservative Case for a Carbon Tax
Yale and Coca-cola Go The Last Mile
The Anatomy of Account Planning
Ofcom's International Communications Market Report 2016
Cross Device Tracking - An FTC Staff Report
Mary Meeker's Internet Trends 2016
The State of Content: Rules of Engagement 2016
