The elusive buyer; new challenges in b2b marketing (Kees Henniphof)
Behavioral Marketing: the end of segmentation in B2B Marketing
Taking marketing measurement to new heights - Laura Patterson
Building a sales enablement discipline - salespeople as customers (Harriet Morris)
Vodafone Closed Loop Marketing Journey (Nord van de Mosselaer)
Business Buyer Insights
A progressive commitment – the sales and marketing marriage (Meagen Eisenberg)
Explore engage en excite. New agendas for marketing and sales. (Arthur Simonetti)
B2B Marketing Barometer 2012 - Reg van Steen
Why marketing automation is indispensible (Shimon Ben Ayoun)
Vernieuwen met communicatie in traditionele B2B omgeving
Sales & Marketing alignment: Happy marriage or forced coexistence?
Lead nurturing and Marketing Automation: 4 smart strategies (Walter van der Scheer)
How to create a love story between marketing and sales (Kieran Flanagan)
Integrated sales and marketing – is it worth it (Paul Doody)
Keys to Online Engagement in B2B
Integrating social media into a successful B2B marketing plan b2 b-forum_webinar_december_2010
Achieving true customer engagement
Do the Maths – Why Numbers have replaced Creativity as the Core Marketing Discipline
How to justify the investment in modernizing your marketing with the Executive Board