r01an0239ej_sh7125
Chapter 1 - Defining Marketing for the 21st Century
Chapter 2 - Developing Marketing Strategies and Plans
Chapter 11 - Designing and Managing Services
Chapter 3 - Understanding Markets, Market Demand, And the Marketing Environment
Chapter 7 - Identifying Market Segments and Targets
Chapter 9 - Crafting the Brand Positioning
Chapter 10 - Setting Product Strategy and Marketing Through the Life Cycle
Chapter 5 - Analyzing Consumer Markets
Chapter 14 - Strategies For Growth And Managing The Implications Of Growth
Chapter 12 - Informal Risk Capital And Venture Capital
Chapter 15 - Accessing Resources For Growth From External Sources
Chapter 17 - Ending The Venture
Chapter 13 - Entrepreneurial Strategy: Generating and Exploiting New Entries
Chapter 4 - International Entrepreneurship Opportunities
Chapter 11 - Sources of Capital
Chapter 7 - The Business Plan: Creating And Starting The Venture
Chapter 9 - The Organizational Plan
Chapter 6 - Legal Issues For The Entrepreneur
Chapter 3 - The Individual Entrepreneur
