Integrated Distribution Services: The Asian Context
JTA IESEG
Guidelines for Managing an International Sales Force
B2B Marketing: Situational Characteristics as Moderators of the Satisfaction-Loyalty Link
International Marketing Communications: McDonald's France
Direct Marketing: Operation Smile
Geopolitics in Asia: American Influences in Japan and South Korea
The Strength of Affective Commitment in Securing Loyalty in Service Relationships
B2B Marketing: WEDOANYWEB.COM
IMCS: Case Presentation Question #3
Corporate Governance and Succession in SMEs
GoGreen Taxi Brochure
Thinking Outside the Country: Taco Bell expands to India
