Branding beyond advertising
Brand culture and global brands
The partnering route: Innovate and Integrate with your customers
Ethics in it
Brand architecture
Sponsorship in Branding
Brand management
Brand identity
Essentials of knowledge management
Brand extension
The tailoring route: Delivering Fitting Solutions (Relationship Marketing)
Managing customer acquisition
Knowledge management system life cycle
Relationship marketing in mass markets
The coaching route: Guide you customer towards better Results
Add on selling
Relationship marketing in consumer markets
Revitalizing the brand
Brand associations
Brand loyalty