When Less is More: Focusing on the Persuadable Guest

Camera ready sentiment analysis : quantification of real time brand advocacy for customer journey using sna

Sentiment analysis quantification of real time brand advocacy for customer journey using sna

Adapting conjoint to the mobile phenomenon

Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data Age

(MRSI- 1/3) Optimizing growth with multilayered occasion based segmentation