Post on 12-Dec-2014
description
© 2011 AM Marketing – Sanoma Magazines Belgium.
a quantitative analysis based on CIM-PMPA 2009-2010female readers of Libelle and Femmes d’Aujourd’hui
Zoom Health Care
© 2011 AM Marketing – Sanoma Magazines Belgium.
Editorial profile:• a reader’s directory in the maze of health issues• how to balance your life, preserve your
health, with notions of pleasure, freedom, tenderness and respect for self and others
Sealed with Femmes d’Aujourd’hui & Libelle: 1.104.000 women
Zoom is...
© 2011 AM Marketing – Sanoma Magazines Belgium.
a serious approach with no commercial undertone
© 2011 AM Marketing – Sanoma Magazines Belgium.
an in depth analysis of health subjects
© 2011 AM Marketing – Sanoma Magazines Belgium.
a focus on beauty products sold in pharmacies
© 2011 AM Marketing – Sanoma Magazines Belgium.
a collection of healthy food tips&tricks
© 2011 AM Marketing – Sanoma Magazines Belgium.
Zoom is the perfect match
Source: CIM-PMPA 2009-2010, National, only women
I prefer buying healthy foodin%
women
ZOOM nat.
0 10 20 30 40 50 60 70 80 90 100
9
6
87
90
agreedisagree
© 2011 AM Marketing – Sanoma Magazines Belgium.
Zoom appeals to interested women
© 2011 AM Marketing – Sanoma Magazines Belgium.
Interested in healthy diet
Use more than once/week OR more than once/dayin%
Source: CIM-PMPA 2009-2010, National, only women
vitamins/minerals
diet/light products
omega 3/6
0 5 10 15 20 25 30 35 40 45 50
44
18
20
39
18
18
women, 12+ ZOOM nat.
© 2011 AM Marketing – Sanoma Magazines Belgium.
Seek balance
women, 12+ ZOOM nat.
vitamins/minerals
diet/light products
omega 3/6
Use once a week OR more than once a monthin%
Source: CIM-PMPA 2009-2010, National, only women
0 5 10 15 20 25
17
23
15
19
22
14
© 2011 AM Marketing – Sanoma Magazines Belgium.
Feel free to contact our sales department:
32 2 776 27 24
For more specific analysis
medialoguemarketing@sanoma-magazines.be
Interested?