Overview Zing MeWeb Business Development – VNG Corporation

Agenda

About Zing Me 3

Who are using Zing Me? 4 - 9

Why Should Agencies Care? 10 - 14

Fan page 15 - 17

Application 18 - 23

In-game Advertising 24 - 28

Measure Success 29 - 32

Q&A 34

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About Zing Me

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Site information– URL: http://me.zing.vn– Starting Date: August 2009– Monthly active users: ~ 8,2 Mil

(Source: Google Ad planer March – 2012)

Brief Introduction– Zing Me, established by VNG Corporation, is considered the most social networking

site in Viet Nam.– Zing Me offers status, personal blogging, photo and music, online chatting, interactive

games and many other networking functions

New SectionWho Are Using Zing Me?

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Zing Me Users are Young

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13to15

16to17

18to24

25to34

35+

57%

43%

24%

39%

14%12% 11%

Gender

Age

Basic Information

.

Frequency of usage

Pupil

Student

Worker

Occupation

and active

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Daily Activities

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Make friends

Share status

Write wall

Share photo

Write Blog

Play game

Chat

Share photo

Write Blog

Share Link

Update Status

24,000

15,000

380,000

750,000

Daily activities of Zing Me Users

Zing Me Users often share the contents, especially share photos.

Each day on Zing Me have 750,000 photos uploaded

Zing Me is a SNS for Communication

What Do They Care About?

Self expression and differentiation: users want to be cool

Love to get new gadgets

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Make friends and join communities who share the same thoughts and hobbies

New SectionWhy Should Brands Care?

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Zing Me has attracted both international and local brands.

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“Vietnamese are very open to brand interaction online” – TNS 2010

Zing Me is an OPEN Platform

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Zing Me is open to brands to engage with users and bring added-value content to users

“”

Zing Me is an OPEN Platform

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Zing Me Tool Box

Zing Me offers an array of tools for brands to connect with fanso Brand Fan Pages

– A Zing Me Page is a public profile that enables you to share your business and products with Zing Me users

– Within Fan Page you have the option of posting and collecting content, collecting user reviews, and hosting discussions

o Applications– An application is a platform for developers which provides a framework to build tools

which Zing Me users can add to their profile – Tools can be plug-in into fan page to enrich content and encourage users’ activities

on fan pageo In-game Advertisement

– Your brand can engage with Zing Me users within social games in the native way

o Campaign Tools– Campaigns can be organized based on users daily activities such as uploading photo,

sharing link, writing blog and other interactions

o Viral Elements– Newsfeed is helping to spread out your brand message– Celebrities as influencers

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New SectionFAN PAGE

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Fan Page is Your Brand Community

A Zing Me Page is a public profile that enable you to communicate and share your business and products with Zing Me users

|Verified by Zing Me|

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Fanpage

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Avatar

Icon fanpage

Basic apps

Marketing apps

Background

Fans list &Photo album

Like button Song theme

Feeds: link, status, comment, like…

Fan number

New SectionAPPLICATION

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Build your own applicationBuild your own application

About Application

Apps are the applications running on platform of Zing Me, support business to implement campaigns, programs in line with all your needs. • Short-term: Support for your small campaigns

• Long-term: Support for a long social media plan.

19http://open.zing.vn Do you need a microsite more?...

Fan Page – Applications

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Campaign Tools

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Campaigns can be organized based on users daily activities such as uploading photo, sharing link, writing blog and other interactions

Blog contest about Kool Scoop Student photo contest

Promotion campaign

Event app

Campaign and Contest

Campaign

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Apps

Fanpage

VIP profile

Implementation of advertising campaigns

Product introduction.

Celebs support the campaign

Apps

VIP profile Fanpage

Support implementation of the campaign is using a combination of:

Campaign

New SectionIN-GAME ADVERTISING

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About In-game Advertising

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The opportunity to reach the target audience directly by using In-game advertising

Farm Animal Fish

Static

26

Items can be customized with your brand palette.

Dog

House

Theme

Items

Booth

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Game-Play Integration

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ThemeHouseBrand mascotSeedMagic potionBooth…

Potato

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Poca Snack can…

Mini Game

o Mini game– Your brand image will be a slot, cell in game.– Background mini game.– Create another brand mini game and integrated in to NT2 like:

● Lucky Draw● Caro● Bejeweled● Tetris● …

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New SectionMeasure Success

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Measure success

“Successful brands establish success metrics prior to beginning any campaign.” – Kevin Barenblat, Context Optional

Measure Success

Brand Impact Metrics Measurement

Reach Impressions, fans ImpressionPageview number on Fan Page Number of fans

EngagementClicks, Interactive actions

Number of Comment on FeedNumber of Like on FeedNumber of ClickNumber of Wall Post

Action Clicks, entriesCTRNumber of contest entriesWeb traffic generated

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In Summary

o Zing Me users are young, engaging, love to explore and open to brand messages

o Zing Me is an open platform for you to build your brand communities on Zing Me

o Zing Me provides tools and tips to engage with users.

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Contact

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Q & A

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http://open.zing.vnHoàng Hường

huonght@vng.com.vn T: (08) 3 866 4666 (ext.1042)M: (+84) 01636 936 936

http://open.zing.vnHoàng Hường

huonght@vng.com.vn T: (08) 3 866 4666 (ext.1042)M: (+84) 01636 936 936