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ZEROIN

TO YOUR

TARGETSTuesday, May 28, 13

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Santhanaram JayaramBusiness Communication Coach

Tuesday, May 28, 13

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Who are my customers?

How can I identify them?

Tuesday, May 28, 13

Buy in

+ Decide

+ Criteria

+ Money

+ InterestMarket

Zero in to the your targets

Let us lookat a few keywords

Tuesday, May 28, 13

Buy in

+ Decide

+ Criteria

+ Money

+ InterestMarket

Zero in to the your targets

Tuesday, May 28, 13

Buy in

+ Decide

+ Criteria

+ Money

+ InterestMarket

Zero in to the your targets

PopulationIt could be anybody

Tuesday, May 28, 13

Buy in

+ Decide

+ Criteria

+ Money

+ InterestMarket

Zero in to the your targets

Potential Market

They likeyour product orService

Tuesday, May 28, 13

Buy in

+ Decide

+ Criteria

+ Money

+ InterestMarket

Zero in to the your targets

Available MarketThey could afford it

Tuesday, May 28, 13

Buy in

+ Decide

+ Criteria

+ Money

+ InterestMarket

Zero in to the your targets

Qualified Available MarketThey meet yourlegalrequirements

Tuesday, May 28, 13

Buy in

+ Decide

+ Criteria

+ Money

+ InterestMarket

Zero in to the your targets

Target Market

They havethe abilityto make decisions

Tuesday, May 28, 13

Buy in

+ Decide

+ Criteria

+ Money

+ InterestMarket

Zero in to the your targets

Penetrated Market

They have bought from you

Tuesday, May 28, 13

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www.ramitup.com

Tuesday, May 28, 13