Zag- Borders (Class Presentation)

Post on 29-Oct-2014

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Transcript of Zag- Borders (Class Presentation)

Zag

The

Who Are We?

499 stores worldwide

We sell…

Why?

for you

all of you

diverse you

How?

We listen to what you want

HawaiianMusic

We listen to what you want

Local TV shows

We listen to what you want

Local authors

We listen to what you want

The Brand Gap

We listen to what you want

The Brand Gap

TheCulture Code

We want to be a headquarters

Are you not entertained?

Authenticity Mental Fitness

Nostalgia Self-service

Online Shopping

Our Enemy…

Why are we not #1?

poor execution

red ocean

How do we become #1? How do we get better?

Listen to community and customers

Stock shelves with local products

More in-store activities, like performances

Author signings

Employee interaction is crucial

Help community

CustomerSatisfaction

ThankYou