@djksar

You’ve Made It!

Randy Ksar | Startup AdvisorLandon Consulting@djksar | 408.409.9033

Randy Ksar| rksar@landonc.com | @djksar

You are at a point to launch your company and products

Image Credits: Nasa.gov

Randy Ksar| rksar@landonc.com | @djksar

What do you do next?

Randy Ksar| rksar@landonc.com | @djksar

Checklist: Ask yourself

How is the public going to react? Think about positive and negative comments.

Are you ready to respond? Prepare a PR FAQ and distribute internally.

How are competitors going to react? Your launch is their opportunity.

Do you have a good, new and disruptive story?

Randy Ksar| rksar@landonc.com | @djksar

Randy Ksar| rksar@landonc.com | @djksar

Expectations

• Once I’m on TechCrunch we’ve made it – uhh..no!

• Lead generation will skyrocket once post is live• Influencers and early adopters will start

following you

Randy Ksar| rksar@landonc.com | @djksar

Before You Pitch

• Network at meet-ups & conferences before you pitch

• Alpha & beta test first to get feedback• Start your social outreach to influencers

Randy Ksar| rksar@landonc.com | @djksar

Pitch TechCrunch Reporters

Email the following:Who you are & what your product doesHow it differentiates between your

competitorsLinks to your website / mobile appsEasily embeddable content (e.g. videos)Offer exclusive to Techcrunch & their

readersContact InfoMaximum 2 paragraphs

Randy Ksar| rksar@landonc.com | @djksar

Randy Ksar| rksar@landonc.com | @djksar

AngelList Expectations

• Tell the world you are fundraising and hiring

• Not crowd-sourced fundraising – not approved by the SEC

• Opportunity to network with the angel investor world and startup-focused talent

Randy Ksar| rksar@landonc.com | @djksar

AngelList Best PracticesCreate a company profile

Include who you are, what you are looking for, current investors and advisors, links to your website/trials/demos

Have all your employees and advisors create angel.co profiles and become a member to the company

Have a video to demo your product in 30 secs to 1 minute

Follow investors and learn what their funding patterns are

Keep your company profile page updated

Randy Ksar| rksar@landonc.com | @djksar

In summary• Congrats on starting your company.• Start networking.• Nail the customer experience.• Build your brand and influence.