Orama’s video for our collaborative app ZOHO Pulse has been watched over 100,000 times since launch and is helping draw viewers to our website and convert traffic into

subscribers. Raffic Aslam,

Creative Director, Zoho

Pictures from Shoot for Zoho.com – 10 Million Users

Tech Looks Even Smarter On Film •  Boost traffic and downloads: MagicSolver increased its conversion rate with Orama’s

videos

•  PR appeal: Our videos have been featured in BBC Click, CCTV (Chinese National TV), AppleDaily (Taiwan) Le Monde, Le Parisien, and more

•  Attract investors: On Kickstarter, projects with a video have a 50% higher success rate. On Crowdcube video is required.

 “Gaming  is  the  industry  that  dominates  on  YouTube”  

 Pixability  Report  –  February2014  

 

An integrated solution for Tech & App Videos •  Creation

•  Scripts, Storyboards, Storytelling •  Filming or capture of actual screen footage •  Animation •  Voices

•  Optimization •  Video SEO •  YouTube optimization and channel management •  Content management

•  Performance •  Reporting and analytics •  Consulting •  Guaranteed views and engagement

Shooting for success: video marketing in the mobile app economy Picture taken from Clash of Clans advert Mobile apps, such as video

games, have now realised there is an audience in video marketing. This game even runs commercials on television.

An example where your app could be promoted...or not, if you are not in the top

list. How will you make yourself stand out?

Mechanisms that will spread your mobile app games: challenge friends, reward achievements, incentivise

sharing

Recently, App Previews have included App trailers, making it a new vital element in your marketing strategy

à

1,10%  

3,00%  

13,40%  

Banner  Ads   Inters<<als   Video  

Click Through Rate, Mobile Ad Formats

Framework  for  ROI  ex:  KONY  

Awareness  Apprecia<on  Advocacy  Ac<on  

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ROI: The 4 As- IAB

awareness appreciation

action advocacy

awareness Awareness of social

media platform

appreciation Engagement and appreciation of

content on social media platform

APPRECIATION

action Solicits a response or influences purchase

behaviour in some way

advocacy Creates WOM or

stimulates advocacy

KPIs can be assigned to one or more of these 4 As to tell a bigger story

Define and measure core KPI metrics by

social media platform (soft metrics & hard

financials)

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Framework  for  ROI  ex:  KONY  

Awareness Appreciation

Advocacy Action

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Video ROI: KPI

Awareness Watch time

Views = Proxy

Appreciation Likes

SUBSCRIBERS Views/subs

Advocacy Shares

Comments

Action Downloads

Click

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1%  of  videos  on  YouTube  will  reach  1000  views  

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The traditional process (TV)

Marketing Video Concept Production

Broadcasting choice ROI?

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At  Orama.tv:  >12K  views  on  average  <1K  views  when  we  “just  film”  

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A new process for online

Marke<ng   Video    Concept   Produc<on  Broadcas<ng  

choice   ROI  Op<miza<on  

YouTube  Vine  Self  Hos<ng  

Of  Channel  Of  Videos  

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The social video world

UGC                      +  

Views  Link  building  Engagement  

SAAS                      +  

Control  SEO  

Call  to  Ac<on  

Yourself?    

Everywhere?  (seeding)  

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Hosting in practice

To YoutuBE or not

To YoutuBE?

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The social video world

                 

               

Best  for  AWARENESS  ADVOCACY  

 Aim  for:  

•  Views  •  Subscribers  growth  

 

             

Best  for  ACTION  

     

Aim  for:  •  Educa<on  •  Ac<on  

 

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Hosting in practice

To YoutuBE or

To Wistia?

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Getting closer to the ACTION

                 

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Content & Format

The mediocre teacher tells. The good teacher explains.

The superior teacher demonstrates.

The great teacher inspires.

William Arthur Ward

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Storytelling

The mediocre VIDEO tells. The good VIDEO explains.

The superior VIDEO demonstrates. The great VIDEO inspires.

ReelSEO

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Content management: Orama.tv case studies

Growth: Unlocked •  Webinars: unlisted •  Tutorials: unlisted •  Keep the promotional videos and case studies on YouTube •  Improve content

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Content management: Orama.tv case studies

Sustainable growth •  Optimize channel •  Create content strategy and calendar •  Standardize production values •  Improve formats and story

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Summary

Video marketing •  Is here to stay •  Is effective •  Getting bigger

Go beyond viral •  Grow your community •  Scale your relationships •  Mix data with emotions, visuals,

personal connections

Never “just post” a video •  Optimize •  Measure •  Iterate

Contact Details

George Osborn

george@mobilemavericks.eu Twitter: @MobileMavs

Newsletter: bit.ly/mmvnews

George Aliferis

george@orama.tv Twitter: @OfficialOrama

Newsletter: bit.ly/1uVGxAl

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