Post on 17-Jul-2015
INTRODUCTION
1200+ Million people visits YouTube every month.
It is the world Second Search Engine.
72 hours of YouTube videos uploaded every
minute.
Note-: Before advertise the ad please ensure that
your video is uploaded to YouTube.
TYPES OF ADS
YouTube ads are divided in to two types:-
1)SKIPABLE ADS
2)NON-SKIPABLE ADS/Standard ads
SKIP ADS
In the skip Ads video >30sec the it will be charged.
But <30 sec it will not charged.
These skip ads comes under In Stream Ads.
If we click on the Ad it will move on to the Ad
Website or Landing Page.
82% of the users thinks the skip button is very
clear.
NON-SKIPABLE ADS
In these Ads the User must and should watch the
video.
These Ads are also called as standard Ads.
AD FORMATS
There are 4 types of Ad formats
1)In-stream ads
2)In-Search ads
3)In-display ads
4)In slate ads(Not in use Now a days)
COMPANION BANNER
Companion Banner is the In Stream Ad.
What ever the Ad is Showing in the Display it will
Show Right Side of the page.
If we click on that Ad then it will move to the
Website of that Company.
Companion Banner is Nothing but Company Text
Ad.
CALL TO ACTION
If video watch or not watch the CTA is Work and
this CTA is Free Of Cost.
CTA is only work on In search and In Display Ads
only.