You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

Transcript of You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

Photo: Dario Sanches on Flickr

http://www.flickr.com/photos/dariosanches/3298972080/

Get real

Who do we blame?

Photo: Arnisto.com on Flickr

http://www.flickr.com/photos/arnisto/1715332001/

T he future?

Photo: Arnisto.com on Flickr

http://www.flickr.com/photos/arnisto/1715332001/

Social web is built on real

Photo: JoséPedro on Flickr

http://www.flickr.com/photos/matador_snaps/339760890/

Real = authentic

Photo: EagerEyes on Flickr

http://www.flickr.com/photos/eagereyes/2141043577/

W hy now?

Photo: Leo Reynolds on Flickr

http://www.flickr.com/photos/lwr/4417269347/

6 elements of real

Photo: duncan on Flickr

http://www.flickr.com/photos/duncan/4412708023/

1. Personality

Photo: Markus Bollingmo on Flickr

http://www.flickr.com/photos/sipho84/3279089708/

Example: Lip-dub

http://www.youtube.com/watch?v=-zcOFN_VBVo

Example: Wedding Dance

http://www.youtube.com/watch?v=4-94JhLEiN0

Example: Wedding Dance

http://www.youtube.com/watch?v=4-94JhLEiN0

http://www.jkweddingdance.com/

2. Honesty/transparency

Photo: somefool∴Matt on Flickr

http://www.flickr.com/photos/somefool/2570847138/

3. Serendipity

Photo: WolfS♡ul on Flickr

http://www.flickr.com/photos/wolfsoul/2205644492/

Example: Where the Hell is Matt?

http://www.youtube.com/watch?v=zlfKdbWwruY

4. T imeliness

Photo: Michel Filion on Flickr

http://www.flickr.com/photos/mike9alive/1032525361/

5. Compelling

Photo: Jasmic on Flickr

http://www.flickr.com/photos/jasmic/18604923/

Example: #BlameDrewsCancer

http://blamedrewscancer.com/

Example: Twestival

http://twestival.com/

6. Resonance

Photo: JamesDPhotography on Flickr

http://www.flickr.com/photos/jamesdphotography/4336335902/

Example: @syfy

Who has a real story to tell?

Photo: JanneM on Flickr

http://www.flickr.com/photos/jannem/2079422115/

Example: Mayo Couple

http://www.youtube.com/watch?v=RI-l0tK8Ok0

Example: Pinole Library

http://www.flickr.com/photos/ccclib/sets/72157622901676421/

Example: Not a single lady

http://www.youtube.com/watch?v=sb9eL3ejXmE

Example: Not a single lady

http://www.youtube.com/watch?v=sb9eL3ejXmE

http://www.ragamuffinsoul.com/about/losiahs-adoption/

Example: Lifestyle blogs

http://rosylittlethings.typepad.com/

Example: Izzy ’s Ice Cream

Ridiculously easy tools

You can do this

Photo: JanneM on Flickr

http://www.flickr.com/photos/jannem/2079422115/

Get real

Photo: XiXiDu on Flickr

http://www.flickr.com/photos/xixidu/3965849990/

Thank you!

My kl Roventinemykl@myklroventine.com@myklroventinemyklroventine.com

Meg Canadameg.canada@gmail.com@megcanadamegcanada.com

Photo: FadderUri on Flickr

mailto:mykl@myklroventine.com

http://twitter.com/myklroventine

http://myklroventine.com

mailto:meg.canada@gmail.com?subject=

http://twitter.com/megcanada

http://megcanada.com

http://www.flickr.com/photos/fadderuri/2715777726/

You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

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Transcript of You're So Money and You Don’t Even Know It: The Power of Real on the Social Web

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