Your PowerPoint Sucksand what you can do about it

Mark Gibsonwww.admarco.net

mark.gibson@admarco.net

Agenda

Visual Perception Basic Storytelling Visual Storytelling

Once Upon a

time

Typical PowerPoint Slide

• If you stay awake through it, you get a medal– Hierarchical bullets for sure• But not too small so you can’t read them

• Then there’s the build!• A product image perhaps ->• Features and Benefits• The pub is looking good! • Don’t leave white space

This Way

A New Way

AgendaVisual Perception

Z ZZZZ

ZZ

Z

A Picture is Worth a Thousand Words

Memory Experiment 1.

2500 Images 90% after 3

days

63% after 1 Year

Recall

Pictorial Superiority Effect (PSE)

10 seconds

Memory Experiment 2

Oral = 10% after 3 days

Oral + =65% after 3 days

Recall

Presentation Rules

Simultaneously2. Words +

1. Words + >

Words alone

4.

No extraneous material

5. Animation

+ Narration

>

Animation +

On screen text

3.

Words + pictures

in proximity >

Words

How Pictures Transfer Meaning

Color is important

Stop/Danger/Problems/Pain

Caution/Warning/Pay Attention

Go/Safety/As it could be/Solution

Sky/Proof-points/Next-Steps

Status-quo/As is

Attention - Brain is easily Bored

10 Minutes

Emotional Hook

- Tell a Story

- Trigger Emotions

-10 minute Chunks

- Create Contrast

FactsFa

cts

FactsFactsFacts

Fact

s

FactsFacts

Fact

s

FactsFactsFacts

Fact

s

Facts

Facts

Emotions

Emotions Outweigh Facts

Start with the Gist

?Meaning

before

Detail??

Agenda

Basic Storytelling

The Hero’s Journey

BuyerIt’s all about ME!

What’s in it for me?

Presentation Form

Call to Adventure

Future-Transformed

Call to Action

Solution

TensionPain

Contrast

Beginning Middle End

SparklineStatus Quo -As is

As it could be

Presentation Form

Your Presentation Sucks

Beginning - Status Quo

Presentation FormTurning Point 1. Call to Adventure

This Way

A New Way

Presentation FormMiddle – Contrasting Information

As Is As it Could be

Presentation FormMiddle – Contrasting Information

Contrast

Emotions Content Delivery

You

Presentation FormTurning Point 2. Call to Action

We can help!

Presentation FormEnd - Resolution

Results

Presentation FormCross the Threshold

Next Steps1. Meeting Summary2. Stakeholder Buy-in3. Proposal4. References5. Kick-off

Agenda

Visual Storytelling

Once Upon a

time

c

Story

Truth

c

Story

c

Truth

c

c

Story

Truth

c

Storyc

c

Truth

Visual Story Telling

Visual Story TellingStart with the buyer

Implications

Role & Goals

Barriers

Competition

Constraints

Industry Issues

Customers

Online Behaviour

Buyer Needs

Visual Story TellingStory Thesis

What are their issues?

What alternatives exist?

How can you help - how can they use it?

Why is it important to them?

Who is Audience?

Why should they care – what will they get?

Why should they buy from you?

Engagement - Rapport

Big Idea

Status Quo - black

Call to Adventure - As it Could Be - green

Complications -pain in red

Body - Contrast

Resolution - Value - Proof Points

Call to Action - Next Steps

Visual Storytelling Sequence

Beginning

Middle

End

Visual Story TellingEngagement – can I share a story?

I like this guyI like this guy

Want to hear

a story?

Electrolux

Sure

Rapport

Visual Story TellingStatus Quo – Your Presentations Suck

Visual Story TellingAs it Could be

Visual Story TellingComplications

Get the Red stuff out

Drill down on their issues

Write it down

Qualify it

Visual Story Telling

These Not These

Create contrast

Visual Story TellingResolution

Visual Story TellingCall to Action

http://www.admarco.net/contact-advanced-marketing-concepts

http://www.admarco.net/contact-advanced-marketing-concepts

mark .gibson@admarco.net

+1 650-333-0703

The End