Your Market Research is Flawed!

Here’s How to Change That!

What is Market Research?

Market research is any organized effort to gather information about target markets or customers.

Why is it important?

Understanding the needs and pains of your target market can be the difference between SUCCESS and FAILURE.

Famous Failure

The disastrous launch of New Coke in 1985!

Common Mistakes

Researching the wrong group

Common Mistakes

Asking too many irrelevant questions

Common Mistakes

Using family and friends as your focus group

Common Mistakes

Not offering people an incentive

Common Mistakes

Not using modern research tools

B2C vs. B2B

Key difference is in the target audience and how to relate to them.

• B2C – Need to relate with consumers• B2B – Need to relate with businesses

General principles are the same

Research Methods

Primary - Creation of studies to answer specific questions

Secondary - Use of existing research

Research Tools

Getting Genuine Feedback

• Get it directly from the source• Ask only relevant questions (use skip

logic) • Make it a painless conversation• Make it a positive experience

The quality of your decisions will be determined by the quality of your information.

One Question

What are the biggest challenges you face around…

Thank You!

www.quicktapsurvey.com