Post on 09-Jul-2020
Performance 2018 &
Company Strategy 2019
11 March 2019
AGENDA 1. Financial Performance 2018
2. International Market
3. Company Direction 2019
4. Domestic Market Transformation
-Danone Sappe Beverages Co., Ltd.
2
1. Financial Performance 2018
3
4
Revenue Breakdown
1,044.4 958.3 978.7 903.8 958.3 978.7 903.8 903.8
1,538.5 1,754.2 1,708.7
1,923.0
1,538.8
1,708.7
1,923.0 1,923.0
68.2
5.0%
-0.9%
5.2%
7.6%5.2%
7.7%
-20.0%
-15.0%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
-
500.0
1,000.0
1,500.0
2,000.0
2,500.0
3,000.0
2015 2016 2017 2018 2016 (Deconsol.) 2017 2018 2018 (FXAdjusted)
Domestic Sale Export Sale Adj. FX % Growth
Cost of Goods Sold by Quarters
40%
60%
2,582.9
35%65
%
2,712.5
36%64
%
2,687.3
32%68
%
2,826.9
38%62
%
2,497.1
36%64
%
2,687.3
32%68
%
2,826.9
32%68
%
2,895.1
(THB mm)
5
Net Profit Margin
(THB mm)
Cost of Goods Sold by Quarters
% COGS
6
Without FX impact %COGS would be at 62.2%, %COGS rose from FX by 1.5% %COGS rose from PET Resin by 1.04 %
Selling Expenses
(THB mm)
8
Admin Expenses
(THB mm)
9
Our Portfolio
“Coconut Juicy Pudding”
nam hom frozen pudding
mixed with young coconut flesh
Production Categories Description Key Brands Sale Structure
2018 Total Sales :
THB 2,826.9 MB
Healthier Snack Beauti Jelly in pouch
“Zea MaX” the real fish snack
90% from real fish 10
Geographical Overview
“We derive our sale from more than 91 countries around the world”
Europe
Sale structure by geography
Asia
Indonesia
2018 Total Sales :
THB 2,826.9 MB
11
All Coco 2018 Outlook
In 2018 average coconut price
was decreased -25% YoY
1%
Mill
ion
s
2018 2017 %YoY
INCOME
Revenue from sales of goods 347,131,910 344,276,015 1%
Other incomes 957,879 4,382,671 -78%
TOTAL INCOME 348,089,789 348,658,686 0%
EXPENSES
Costs of sales 290,030,330 275,554,896 5%
Selling expenses 29,332,251 28,495,900 3%
Administrative expenses 23,167,425 32,702,817 -29%
TOTAL EXPENSES 346,156,361 343,191,222 1%
Profit (loss) before income tax expense 1,933,427 5,467,463 -65%
Tax expenses 1,727,938 2,643,358 -35%
Profit (loss) for the year 205,489 2,824,105 -93%
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Industrial Sales Volume Tons
Sales by BUs
13
2. International Business
Top Line Growth by Regions
America & EU
+10%
Asia
+15%
ME & Other
-2%
14
Thailand
-3%
International Business Strategy
2018 Sales value growth by +10% YoY
(+14% YoY FX adjusted)
2019 GROWTH TARGET by +10% YoY
CAGR growth by +10% (2013-2018)
15
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3. Company Direction 2019
เตบิโตด้วยนวัตกรรม ท ำด้วยควำมสุข
Innovate to GROW, Innovate to WIN.
O u r p u r p o s e . W H Y w e d o w h a t w e d o…
Company Direction 2019
17
18
Preaw All Day Slimming Coffee
Mocha & Chafe Beauti Acna
Maxtive Zeamax
Original, Tomyum, Spicy Mix
Mogu
Macaron, Black Currant, Soursop, Grapefruit
Beauti Jelly
Collagen, Fiber, Camomile
Aloe Vera
Melon & Strawberry Gumi Macaron Shootz
In House
2018 NPDs Launched
19
Tracks of Innothink
Merge and Acquisition (M&A) In House Inno Studio
20
In House
No. of NPD PIPELINE 2019
15 18
20
21
Collaboration
NPDs Launched 2019
22
Inno Studio
100% Real Shrimp
It is Healthier
snack
High natural Calcium
and nutrients
New Snacking Experience
Deliciously can't stop!
THAI LOCAL GOODNESS
MeVative มเีวทีฟ
Source from small
Community Enterprise
GLOBAL GAP STANDARD
The Worldwide Standard for
Good Agricultural Practices
SPECIFIC PLANTING
(GEOGRAPHICAL INDICATION,
GI)
23
Awards
Selection China Finalist China Selection Paris
รางวลัแห่งความภาคภมิูใจของพวกเราชาวเซป็เป้
24
25
4. Domestic Business Transformation
Overall Beverage Market
2018 HIGHLIGHT
Sales value growth by +3%, while beverage mkt flat
-
Total Thailand - 2018 Total Thailand - 2018
26
2018 HIGHLIGHT
Sales value growth by +3%, while beverage mkt flat
28
Danone Brands Portfolio
Waters Early Life Nutrition Advanced Medical
Nutrition
Essential Dairy and
Plant-Based Products
THAILAND
Shareholding proportion
sappe is a co-packer and a
distributor, in charge of manufacturing
and distributing of joint venture
company products
29
Collaboration
THAILAND
Co development of new products to better serve local & international markets through
strong global consumer insights analysis, R&D and marketing strategies.
Co-development THAI
Migrate Danone's existing products to Thai market
30
The
Landing of
China
2003
Philippines
2015
Indonesia
2005
Hongkong 2016 Thailand
2019
31
How does B’LUE Thailand look like?
Cap Type Wide bottle neck for large refreshing gulps full of flavour
Bottle Iconic and premium bottle shape with ergonomic grip Transparent bottle
Label Communications Transformer symbol to express the fusion of water and fruit Vitamin Icon to highlight functionality Healthier Choice Logo
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More than 90% of consumer intent to buy at 25 THB
Refreshes your Body and mind to get
ready and get fueled with positive
power.
POSITIVE PEAR
Makes you realize that life has more to
offer. So go on, and enjoy life because
isn’t that what it’s all about?
PLAYFUL PEACH Refreshes you right away and you feel
alert of possibilities in life, it gives you
coolness.
COOL CALAMANSI
Single bottle (24x500ml)
Net Content: 500 ml.
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#Everyday #AllDay #MoreThanWater
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Q&A
Innovative Spirit 36