Post on 23-Dec-2015
Your Full-Service Partner
MARKETING SERVICES
Proprietary and Confidential | 2
Our Full-Service Team
• Partners with clients to increase revenue and efficiency for their email programs
• Award-winning marketing services
• Recognized industry experts & thought leaders (Click Z, MediaPost, DMA, etc.)
• Industry-leading client satisfaction scores (Forrester)
Proprietary and Confidential | 3
Serving as Extension of the Team
Account Services
Account Management | Production Program Deployment | Process
Optimization | Deliverability | Training
Campaign Strategy | Program Analytics Program Optimization | Segmentation
Referral Marketing | Social Strategy
Creative
Creative Design | Landing Pages | Microsites Mobile Optimization | Social Integration Mobile Elements | Copywriting | Display
Technical Services
Implementation | Platform Upgrades Preference Centers | Production
Automation | Custom API & Integrations
Strategy
Proprietary and Confidential | 4
The Cast of Characters
ACCOUNT DIRECTOR
DAILY ACCOUNT TEAM
ACCOUNT MANAGER
PROGRAM MANAGER
EMAIL PRODUCER DELIVERY SPECIALIST
EXPERT SERVICES
STRATEGIC CONSULTING
CUSTOM DEVELOPMENT
Proprietary and Confidential | 5
The Cast of Characters
• Industry leader with 10+ years of experience• Owner of overall customer satisfaction• Provides direction for continuous innovation and
growth for clients
ACCOUNT DIRECTOR
DAILY ACCOUNT TEAM
ACCOUNT MANAGER
PROGRAM MANAGER
EMAIL PRODUCER DELIVERY SPECIALIST
EXPERT SERVICES
STRATEGIC CONSULTING
CUSTOM DEVELOPMENT
Proprietary and Confidential | 6
The Cast of Characters
ACCOUNT DIRECTOR
DAILY ACCOUNT TEAM
ACCOUNT MANAGER
PROGRAM MANAGER
EMAIL PRODUCER DELIVERY SPECIALIST
EXPERT SERVICES
STRATEGIC CONSULTING
CUSTOM DEVELOPMENT
• Owner of daily operations
• Accountable for program management
• Industry leader with 5+ years of experience
• Day-to-day contact
• 5+ years industry experience
• ISP relations & delivery management
• 3+ years industry experience
• Accountable for campaign execution & delivery
Proprietary and Confidential | 7
The Cast of Characters
ACCOUNT DIRECTOR
DAILY ACCOUNT TEAM
ACCOUNT MANAGER
PROGRAM MANAGER
EMAIL PRODUCER DELIVERY SPECIALIST
EXPERT SERVICES
STRATEGIC CONSULTING
CUSTOM DEVELOPMENT
• Custom data integration• Automation and
efficiency tools• Custom reports
• Cross-channel strategy & program development
• Program optimization & actionable analysis
• Creative design & copywriting
Production Process
Proprietary and Confidential | 8
STRONGVIEW AUTOMATED WORKFLOW
What is submitted?
• Campaign Request Form
• PSD Files
• Assets
• HTML Files
• Dynamic Logic Matrix
• Target Definitions
What do we do
• Validate Code
• Render Test
• Mobile Optimize*
• Link/Open Tracking
• Dynamic Content
• Tests
• 41 Point QA
* Creative and responsive templates are an
option
How We Do It
Proprietary and Confidential | 9
• We pair our technology with expertiseGetting the most out of your programs takes a partnership of technology and services
• We partner to determine the most effective approachThe audience, the offer, the information is collected or developed together to accurately align our industry expertise with the power of your brand
• We align expectationsYour Account Team works together to turn your input into a brief as well as an initial strategy and execution plan
• We deliver seamlessly With your approval, we begin to put your strategy into action by developing a strategic framework and an initial look and feel to your campaign
• We continue to optimize beyond deploymentThe project doesn’t conclude just because it has delivered, the Account Team stays with you to validate its effectiveness and identify learning opportunities as we move forward
How We Do It Better
Proprietary and Confidential | 10
More Strategic• StrongView’s powerful self-service tool is used by our own experts,
resulting in their delivery of full service capability resulting in less spend on production and a greater focus on program strategy.
Greater Flexibility• From full services to supervised use of our tool by our experts to on-site
training to self-service, we can seamlessly move back and forth among full, collaborative, and self-service models allowing clients to add or subtract services based on calendar or project needs.
Seamless Integration• Integration with your data model and systems allows for a more
succinct and streamlined look at your customers. Because there is no need to move all of this data from one place to another you can better access and leverage a single view of your customer.
Achieving Success for Clients: Cooking.com
Proprietary and Confidential | 11
Analyzing the Data
Analyses of customer base for persona alignment.
Optimizing Against the
Data
Response data used for further personalization of the content.
Taking Action on the Data
Welcome Series developed, includes progressive profiling
strategy.
Reduction churn by 29% and increased engagement by
198%.
ResultsGreat Success
WELCOME SERIES
Achieving Success for Clients: IHG
Proprietary and Confidential | 12
Consolidating the process
Converging providers, streamlining creative, minimizing vendor headcount
Optimizing the global effort
Utilizing existing data to leverage revenue driving / multi-lingual campaign add-on’s, and resources
Implementingthe plan
Launching sophisticated marketing initiatives and
vertical-specific “best-practices”, across all brands
Market leading messaging tactics, exposing subscribers
to industry leading technology
InnovationForward thinking
INTERCONTINENTAL HOTELS GROUP
IHG: Results
Proprietary and Confidential | 13
108.5MRevenue
Growth 37% YOY
66%
Q4 2012 Q4 2012 Q4 2012
Revenue per email (RPE)
21%Open rates
16%Click-thru rates (CTR)
Summary
Proprietary and Confidential | 14
Full Service Capability• Account• Strategy• Creative• Technical
More Strategic• Our people leverage advanced tools that result in them requiring less billable
hours
Flexible Deployment• Full, hybrid and self-service options, with ability to move among them• Expand and collapse based on calendar needs
Supports Central & Local Use• Central services can be deployed in combination with local office variations
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