Your Business Pitch

What is a Business Pitch?

To the entrepreneur… An interview A first impression A performance Story-telling A commercial Building awareness

To the audience… An investment

opportunity Sales opportunity for

service providers Entertainment

10/20/30 Rule of PowerPoint

10 - No more than ten slides in yourpresentation; supplemental slides okay

20 - Presentation should last no longer than20 minutes; be prepared for shorterpresentations too

30 - Only use font size 30 or larger

10 Recommended Slides

1. Problem2. Solution3. Business Model4. Underlying

Magic/Technology5. Marketing & Sales

6. Competition7. Team8. Projections &

Milestones9. Status & Timeline10.Summary &

Call to action

1. Problem

What is the specific pain in themarket?

What are the details of this pain? Set the stage for your solution.

2. Solution

Describe your solution in the mostefficient way possible.

Think 30 second commercial. If you know your market like you

should, this should be easy. Less is more!

3. Business Model

How does your business makemoney?

What are the primary sources ofrevenue?

If there are other sources of revenue,remember to mention them as well.

This is one of the most overlooked partsof a business pitch!

4. UnderlyingMagic/Technology

What, specifically, is your “Secret Sauce”,“Wow Factor”, “Competitive Advantage”?

Why is your product or service the bestsolution?

Why won’t your competition be able toreplicate it?

IP, trade secrets, industry expertise, 1stmover advantage, etc…

5. Marketing & Sales

You may have a great product, but howare you going to get people to buy it?

How, specifically, will the product bemarketed, distributed, and sold?

Size of market, market demographics What about customer development?

(not just product development…)

6. Competition

Who specifically is your competition? A competitor matrix can help show your

competition and how you differ. Show the audience that you know your

market. DO NOT SAY YOU HAVE NO

COMPETITION!!!

7. Team

It’s time to brag. What experiences have you had that

are applicable to your venture? Who is on your management team? Who is on your advisory team?

Hint: The answer is not “TBD”.

8. Projections & Milestones

What 2-3 metrics will you use for success? How will you reach these goals? Break financials into bite-size pieces What research and assumptions are built in? The more specific, the better

(are you sensing a theme here?)

9. Status & Timeline

What milestones have you accomplished? Be positive and proud of your

accomplishments no matter how big or small. Map out when you will reach other goals and,

specifically, what that means for the statusof your company.Include your exit strategy!

10. Summary & Call to Action!

Touch on the problem/solution andmain highlights once more.

What do you want from your audience?ASK FOR IT!

You have the attention of a room full ofpotential investors, business partners,and referral sources.USE IT!

Final Thoughts…

Would I invest in my company? Business pitches should be entertaining. Confidence is key. Practice, practice, practice!

Then Practice more!

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nate@conceptureconsulting.com