Post on 03-Jul-2015
description
I N T R O D U C T I O N 3
P L A Y Y O U R B R A N D 4
M A K E P E O P L E E N G A G E W I T H Y O U R B R A N D 5
P L A Y B R A N D 6
P L A Y M E D I A 7
P L A Y G A M E S 8
P L A Y A D V I C E 9
P L A Y S A L E S 1 0
C O N T A C T 1 1
We want Your Brand to tell customers your story.
In this deck we explain how Your Brand can:
ENGAGE ENCOURAGE ENTICE...
people to think innovation, think different, think Your Brand.
TELL YOUR STORY
1litreKeep refrigerated
Only natural sugars from fruitEach 200ml pack contains
of a child’s guideline daily amount
1litreKeep refrigerated
Only natural sugars from fruitEach 200ml pack contains
of a child’s guideline daily amount
Play Your Brand uses the camera of your smartphone / tablet to recognise images that are ‘interactive’ and return a response.That response could be anything from a simple web link or video play through to a competition, interactive game, poll, coupon...
You simply have to download the free Play Your Brand App and use it on any products when you see the Play Your Brand icon.
PLAY YOUR BRAND
DownloadPlay Your Brand
Interact with yourfavourite brand!
Scan your productwhen you see the Play Your Brand icon
1litreKeep refrigerated
Only natural sugars from fruitEach 200ml pack contains
of a child’s guideline daily amount
1litreKeep refrigerated
Only natural sugars from fruitEach 200ml pack contains
of a child’s guideline daily amount
BRANDLet Your Brand tell its story
MEDIAVideos speak louder
than words
GAMESMake your brand
more fun
ADVICEShow how your brand
can be used
SALESUse sales data
to push your brand
MAKE PEOPLE ENGAGEWITH YOUR BRAND
1litreKeep refrigerated
Only natural sugars from fruitEach 200ml pack contains
of a child’s guideline daily amount
THE PACKAGINGSCAN& GET READY
TO PLAY !
1litreKeep refrigerated
Only natural sugars from fruitEach 200ml pack contains
of a child’s guideline daily amount1litreKeep refrigerated
Only natural sugars from fruitEach 200ml pack contains
of a child’s guideline daily amount
About Us
Home About Us Our products Help
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.
Use for Your Brand:
- download catalogues- know more about your company- link to latest news about Your Brand
LOOK SCAN READ
1litreKeep refrigerated
Only natural sugars from fruitEach 200ml pack contains
of a child’s guideline daily amount
1litreKeep refrigerated
Only natural sugars from fruitEach 200ml pack contains
of a child’s guideline daily amount
P L A Y Y O U R B R A N D
1litreKeep refrigerated
Only natural sugars from fruitEach 200ml pack contains
of a child’s guideline daily amount
1litreKeep refrigerated
Only natural sugars from fruitEach 200ml pack contains
of a child’s guideline daily amount1litreKeep refrigerated
Only natural sugars from fruitEach 200ml pack contains
of a child’s guideline daily amount
1litreKeep refrigerated
Only natural sugars from fruitEach 200ml pack contains
of a child’s guideline daily amount
NEWFLAVOUR
S h a r e
Use media to:
- activate infomercials- play music- watch & share viral videos- create a viral buzz about your brand
1litreKeep refrigerated
Only natural sugars from fruitEach 200ml pack contains
of a child’s guideline daily amount
1litreKeep refrigerated
Only natural sugars from fruitEach 200ml pack contains
of a child’s guideline daily amount
LOOK SCAN WATCH
P L A Y M E D I A
1litreKeep refrigerated
Only natural sugars from fruitEach 200ml pack contains
of a child’s guideline daily amount
SHARE YOURPICTURE
TRY THEMUSTACHE
Use games to:
- create # fun trends- create enhanced interaction with Your Brand- watch & share viral videos- build communities- create fun brand
1litreKeep refrigerated
Only natural sugars from fruitEach 200ml pack contains
of a child’s guideline daily amount
1litreKeep refrigerated
Only natural sugars from fruitEach 200ml pack contains
of a child’s guideline daily amount
TRY THEMUSTACHE
1litreKeep refrigerated
Only natural sugars from fruitEach 200ml pack contains
of a child’s guideline daily amount
1litreKeep refrigerated
Only natural sugars from fruitEach 200ml pack contains
of a child’s guideline daily amount
TRY THEMUSTACHE
LOOK SCAN PLAY SHARE
P L A Y G A M E S
1litreKeep refrigerated
Only natural sugars from fruitEach 200ml pack contains
of a child’s guideline daily amount
Use to give advice:
Give tips how to use yourbrand - eg complementary food that may go with your product.
1litreKeep refrigerated
Only natural sugars from fruitEach 200ml pack contains
of a child’s guideline daily amount
1litreKeep refrigerated
Only natural sugars from fruitEach 200ml pack contains
of a child’s guideline daily amount
Help
Tips
Home About Us Our products
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.
LOOK SCAN LEARN
1litreKeep refrigerated
Only natural sugars from fruitEach 200ml pack contains
of a child’s guideline daily amount
1litreKeep refrigerated
Only natural sugars from fruitEach 200ml pack contains
of a child’s guideline daily amount
P L A Y A D V I C E
Any brand needs to �nd a home on existing and new clients phones to encourage “Think innovation, think di�erent, think Your Brand!”
Close View
Your Brand
“Check out our latest flavours,Pineapple and coconut
now available! ” WelcomeMany deals are waiting for you, hurry up andget your great deals
Home My Account Our products Help
LATESTDEALS
Welcome to Tetra Play.Double your points fromthe first scan!
Offer
Play our Tetra game, you couldwin a iPhone and many otherprizes!
The Game
Close View
Your Brand
“Check out our latest flavours,Pineapple and coconut
now available! ”
Play YBPlay YB
Play YB
Store
Home My Account Our products Help
Buy Buy
Buy Buy
Push noti�cation option gives you access to any user’s details (with their authorisation) and allows you to send them the latest deals, o�ers or any campaign you want to push.
Play YB
FINDOFFERS
FINDWHERE TO BUY
PUSHSALES
P L A Y S A L E S
Clooci CreativeStudio G.02140 Wales Farm RoadActon, LondonW3 6UG, UK
+44 (0)844 991 2464
+44 (0)844 991 2454
studio@cloocicreative.com
www.cloocicreative.com
Facebook.com/clooci
@clooci