Your 5-point daily participation grade is based on CLA’s core-values:

CLA Students are S.M.A.R.T.

SMART (Participation) Grade (5 min)

What do you deserve today?*One point for each core-value (5 points possible each day). I reserve the right to change these

grades.

S = Self-Controlled

M = Motivated

A = Accountable

R = Respectful

T = Timely

Each day YOU will decide the grade you deserve.*

Do Now (5 min)

Explain this advertising appeal.

Using Rhetoric to Persuade and Audience

Activity 1.18

1. Do Now (5 min)2. Objectives (1 min)3. Advertising Channels (10 min)4. Review the Assignment (5 min)5. Create and Ad (30 min)6. Closing (1 min)7. Exit Slip (0 min)8. Participation Grades (3 min)

Agenda

Objectives (2 min)

Language (How you will master the knowledge)By:

1. Writing notes in SpringBoard2. Considering the target audience, rhetorical appeals

and media channels

Content (The knowledge you’ll master today)SWBAT:

1. Explain the different advertising channels2. Create an Ad

Advertising Channels (10 min)Objective: SWBAT: Explain the difference advertising channels by writing notes

in SpringBoard p. 77

Review the Assignment (5 min)Objective: SWBAT: Create and ad by considering the target audience, rhetorical

appeals and media channels

Create and Ad (30 min)Objective: SWBAT: Create and ad by considering the target audience, rhetorical

appeals and media channels

Closing (1 min) Did you master the following objectives?

Language (How you will master the knowledge)By:

1. Writing notes in a graphic organizer2. Categorizing ads based on the definitions of ELP3. Filling out a worksheet

Content (The knowledge you’ll master today)SWBAT:

1. Explain the difference between ethos, logos, and pathos2. Classify ads as making appeals of either ethos, logos, or

pathos3. Determining the target audience for an ad

Exit Slip (5 min)

None today!

Your 5-point daily participation grade is based on CLA’s core-values:

CLA Students are S.M.A.R.T.

SMART (Participation) Grade (5 min)

What do you deserve today?*One point for each core-value (5 points possible each day). I reserve the right to change these

grades.

S = Self-Controlled

M = Motivated

A = Accountable

R = Respectful

T = Timely

Each day YOU will decide the grade you deserve.*